One aspect of business operations and strategy that has become quite clear in the wake of the coronavirus pandemic is that digital communication is crucial. Most digital communication starts and ends with a strong company website.
If you haven’t taken the time to review your website strategy as government mandates require alterations to your business, it’s certainly time now to do that website review. A strong website could be the difference between your business thriving and surviving during the pandemic and going out of business due to a lack of income.
As you review your company website, here are the five updates you should consider to keep your business alive and thriving during these challenging times.
Update Your Homepage With Relevant Information
The big question consumers have right now for businesses is whether or not they are open and accepting orders. From the moment your customers land on your site, this information should be apparent. Make sure your homepage explains that you are open and ready for business.
Have a statement in the website banner or somewhere else that’s prominent making this evident. The banner can link out to a more detailed explanation of adjustments you’ve made to your business model or new expectations in product/service delivery timeframes.
If you are unable to continue operating your business, you should still make this apparent on your homepage and set timelines for when you anticipate reopening. While you might have to update those timelines regularly, it still gives your customers an idea of what to expect from you.
Add/Enhance Your eCommerce Ability
Some companies that never operated within the e-commerce space are now required to do so due to brick and mortar closures and the suspension of events, such as farmers’ markets. If your e-commerce capability was limited, it’s time to expand that capability.
Some things you want to consider in your e-commerce capability include:
- In stock notifications
- Inventory management (as your online business grows, you won’t be able to keep up with manual spreadsheet inventory or other manual means of keeping track of this information)
- Pickup options (for stores that had a brick and mortar presence that now can no longer permit people in-store)
Add Interactive Content
With newfound time on their hands, people are turning to online content to fill their free time. Review how interactive your website is. Consider adding videos, courses and interaction feedback to your website to encourage return visitors and shares on social media.
Review Logistic Details and Turn Around Times
Not only is the coronavirus affecting a company’s ability to operate brick and mortar locations, but it is also putting strains on the supply chain and shipping. Because so many goods are being transported via the mail and other shipping services, timelines for delivery might be longer.
Review the promises that you make on your website for shipping timelines and delivery. Make sure these are still realistic with your new staffing levels and the options that mail and carrier services are offering now. Do not over-promise during these challenging times because your customers are counting on you.
Analyze Your Website Data and Calls to Action
Take an in-depth look at your website analytics. Review where people are exiting your website from and pages with high bounce rates. You might be losing these valuable customers due to a lack of a call to action or a weak call to action.
Invest time in ensuring that every page on your website is performing at its optimal capability to bring in new customers and prospects.
If you need help reviewing your website’s design and functionality, contact Kelly Website Design for expert service in Radnor, Media, Springfield, Ridley, Havertown, Philadelphia, and West Chester.