Podcasts are a great way to reach your customers in a flexible way that’s easy for them to consume and understand. This medium is growing so fast that 62 million Americans listen to a podcast at least once a week.
The great news is, adding a podcast to your WordPress website is as simple and easy as managing a blog using WordPress. We’ll explain the ease of posting your podcast episodes on a WordPress website. You have several options for how to manage your podcast on your WordPress website.
Hosting the WordPress Podcast Locally
You can upload the podcast file locally to your WordPress media files to host the podcast locally on your website if you are choosing not to go through a third-party podcast hosting company.
This will slightly limit your exposure as some podcast services provide users recommendations for additional listening that are similar to podcasts they’ve listened to in the past. But it does streamline the process of adding the podcast to your website and allow you to keep it local.
Here’s a step-by-step look at how to add a locally-hosted podcast to your website.
- Get the file URL from your uploaded files.
- Copy and paste that URL into your WordPress blog post or webpage.
- Publish the article.
Your podcast will not have the fancy artwork and player options that it would if you were to embed it from another location. However, you can add that information to the blog article to achieve the look you’re going for.
Embedding WordPress Podcast Episodes
Once you’ve published your podcast episode within Apple Podcasts or another podcast program, you can embed the episode in a WordPress blog article.
Using this technique can be beneficial for SEO as you can post the podcast with its full transcript or at least a decently long description of the content within your podcast. Here’s the easy step-by-step process for posting your podcast in this way.
- Get the embed code by clicking share under the podcast episode and toggling to the embed tab.
- Choose your player options to adjust the embed code to meet your needs, then copy the embed code.
- Paste the code into an HTML box within your WordPress blog and transform the code to “preformatted.”
At this point, you can then add additional text boxes and information about the podcast, if you’d like.
Add a WordPress Podcast Plugin
Depending on what podcast service you use to host your podcasts on, you might be able to get a WordPress plugin to add to the ease and simplicity of publishing podcasts on your website.
These plugins can sync to your podcast station or make it simpler to embed podcasts from these third-party locations. The plugin you’ll use for this way of managing your podcast will vary based on which third-party service you’re using for your podcasts. Do some research into plugins based on your needs or ask your WordPress website developer for more information.
WordPress Website Developer for Podcasters and Other Businesses
If you’re looking to increase your web presence as a podcaster or small business owner, our team can help you set up an outstanding WordPress website that enables you to manage your podcasts on an ongoing basis. Request a free quote to learn more about how Kelly Website Design can support your needs.
