Managing a small business means overseeing all operations while managing day-to-day tasks. You’re everything from a customer service representative to a webmaster.
All that work requires incredible amounts of time. If you don’t want to be a workaholic, you have to find efficient ways of doing things.
Maintaining your website is one area where you don’t want to cut corners, but you also can’t spend several hours per week keeping it secure, updating content and responding to customer inquiries.
You can put more time back into your busy workdays with these 6 time-saving small business website tips.
- Work with a Website Designer
- Integrate Automation Software
- Find a Quality SEO Consultant
- Build a Reasonable Content Strategy
- Prioritize Preventative Maintenance to Avoid Issues
- Activate a Chatbot
1. Work with a Website Designer
Trends are always shifting when it comes to website design, integrations, tools, hosting requirements, and more. If you want your website to remain modern and compete for SEO, you probably need a good partner.
There are plenty of DIY tools for creating your own website. The trouble is, these come with templates that don’t match your brand perfectly and have excess code that slows them down. Slow site speeds lead to high bounce rates. And you’ll struggle to get a slow website to rank for SEO.
You need a firm website foundation along with the resources to guide you in updating aspects of your website design so you don’t have to do a complete overhaul every few years. Complete redesign projects will lead to large time requirements, which small business owners generally like to avoid.
Plus, your website partner can manage maintaining your website, including:
- Security checks
- Regular backups
- Updating software and plugins
- Engaging in regular speed tests to look for opportunities
You’ll have a partner for all technical aspects of your website so you can focus on other areas of your business and ensuring your website speaks to the needs of your customer.
2. Integrate Automation Software
Automation works wonders for helping small business owners save time. Thankfully, there are automation tools available for just about every aspect of a small business. While you might not be able to afford it for every little thing, you should consider which automation types would provide the most time savings and business improvements.
Automation software can help with managing the following website tasks:
- Creating content marketing ideas to build your content calendar
- Reducing the work of repetitive marketing or website tasks
- Generating media ideas
- Following important analytics and website metrics
- Automating follow-up emails or customer journeys
Some examples of software that can help with automating these tasks include Semrush, RankBuddy and SE Ranking. These software options have tiers based on your needs and the tools you want to subscribe to. As you evaluate the cost, consider the time this software provides you and whether you might hire a specialist who has access to this software already.
3. Find a Quality SEO Consultant
Building an SEO strategy and monitoring opportunities for your website will work wonders for bringing in new customers and growing your business. It doesn’t matter whether your manage an e-commerce store or you provide services to your customers, you need a constant flow of website traffic to reach new people and expand your customer base.
Learning the basics of SEO takes time and you’ll need to purchase tools. On your way to becoming an expert, you can actually harm your SEO with poor tactics. And with one algorithm change, you might need to reevaluate your strategy and update various aspects of your website.
The work and rework required to stay at the top of search engines is enormous, which is why having a good partner can make all the difference. You’ll find that you have options to meet your budgetary needs when evaluating SEO consultants. Some do all the website work for you, while others provide recommendations on changes you should make and allow you to do it yourself to save some money. Depending on where you’re at with your small business, you might need these various service levels.
4. Build a Reasonable Content Strategy
Content is essential to inbound marketing strategies – that is, bringing in customers through online activity. Blogs can help answer questions that customers have long before they consider products or services that solve those problems. That positions you as an expert and brings interested potential customers to your website when they’re poised to purchase the service you’re offering.
For small businesses, the key is creating a content strategy you can stay consistent with. You can’t publish a blog and then ignore that area of your website for six months. Social media content should target the best times of day for your target audience and post at least a couple of times per week.
Email marketing should be no less than a monthly newsletter to your customers and prospects who’ve shown an interest in your products or services.
But ultimately, you have to create a content strategy that fits your time constraints and resources. Consistency is just as important as developing quality content.
5. Prioritize Preventative Maintenance to Avoid Issues
Broken images, links leading to 404 error pages, faulty call-to-action buttons and slow page speeds can all lead to a poor user experience. Your website visitors might leave your site before you ever get a chance to demonstrate what makes your product or service unique and valuable.
Before you try to get fancy with integrating additional services or functionality, focus on preventative maintenance. Some software services provide error notifications that help you avoid these issues that impact your user experience.
Your website must offer a good user experience if you want to attract potential customers and get them to stay long enough to learn why you matter. So when you dedicate time to your website, start by focusing on fixing broken or poor website elements. Continuous improvement can come after you’ve fixed any errors.
6. Activate a Chatbot
Chatbots have transformed customer service in impactful ways. You can automate responses to common inquiries and enjoy time savings from the need to handle an influx of calls or emails about an issue.
Depending on the content management system (CMS) your website operates on and the software available to you, some chatbots could be free or included with existing services.
And the user experience improvements can have a big impact. No longer will your customers have to search FAQs or wait for a response, they can get answers simply by typing their questions into the chatbox.
While managing a small business website is time-consuming work, it’s also essential in today’s online-driven marketplace. If you’re looking for a website partner to free up some time in your business day, contact Kelly Website Design. We offer many helpful website services so small businesses can create and maintain stunning online experiences.