Author: Edward Kelly

Core Web Vitals

A Guide to Core Web Vitals and What They Mean About Website Health

Google’s Core Web Vitals are a hot SEO topic. The update to Google’s algorithm began in June 2021. If you’ve seen declines in your rankings since this time, read on for a guide to how these changes may impact you.

What are Core Web Vitals?

Core Web Vitals are a way that Google analyzes your website’s user experience. The largest factors in these vitals are page speed and load time. But within these two aspects of core vitals you’ll need to consider:

  1. Largest contentful paint (LCP)
  2. First input delay (FID)
  3. Cumulative layout shift (CLS)

We’ll explain what these three terms mean and how you can improve them to earn back your SEO rankings following this change to Google’s algorithm.

Largest contentful paint (LCP)

LCP measures how many seconds it takes from when a page begins loading to when the largest image or block of text shows on the user’s screen so that the user can interact with the content.

This Core Web Vital does not focus on the time it takes for the full page to load. While that metric is important, it is separate from LCP.

Here’s what you need to know about LCP and how Google reviews it to impact your rankings:

  • According to the new algorithm, your site’s LCP should be 2.5 seconds or faster.
  • Quality hosting on fast servers will be the most essential element in improving your LCP.
  • Poorly sized images or images that are extremely large are some of the biggest factors in your website’s LCP. Scale the images before uploading them to optimize this part of your website.

First input delay (FID)

FID measures the time it takes before a visitor’s first action on the site. Websites generally load from the top down, meaning a user can interact with the website before it fully loads. That way, users don’t have to sit there until everything is ready if they have a general idea of what they’re looking for.

Interactions could be button or link clicks, hovering over a dropdown, using a menu to navigate to another page or several other on-page actions. Google sees this as an important statistic because it provides even more details about the user experience on your website.

Here’s what you need to know about FID according to Google’s algorithm change.

  • Your FID should be 100 milliseconds or faster
  • JavaScript loading is generally the largest factor in FID. Having your website load the JavaScript only when needed can help speed up your FID and avoid blocking interactions on the page.

Cumulative layout shift (CLS)

CLS takes place when elements shift during page load. You might have experienced this when loading a page where an element shows up in one place at first, and then shifts as the page loads. It can be very frustrating for users because they try to click on one thing and end up clicking something else because everything shifted.

Here’s what you need to know about Google’s algorithm change and CLS:

  • Your CLS should be .1 or less
  • Poor coding is the main contributor to this issue on websites. When code is poor, it can change dimensions for images or videos. Or it can keep web fronts from loading.

Unsure whether Core Web Vitals are contributing to your lackluster SEO performance? Contact us for a free quote.

Facebook Organic

How to Increase Your Facebook Organic Reach

Facebook’s organic reach has been on a steady decline over the last several years as the platform tries to push brands to purchase ads and promote content. The average organic reach for a post is only 5.2 percent of a Facebook page’s total audience.

So even if you’ve built an outstanding following, your everyday posts will only reach a fraction of your audience. The key to changing this metric for your business is in varying your content and learning more about what resonates with your following.

Ultimately, Facebook aims to delight users when they log in, so they serve those visitors content similar to things they’ve liked, commented on or shared recently. To increase your organic reach, you need to increase engagement. And to do that, you’ll need to vary your content.

Host Facebook Live Sessions

Faithful followers of your brand will get a notification when you go live. And the more they watch the live videos, the more notifications Facebook will send your followers about these videos.

Plus, live sessions invite interactions. Followers can comment and ask questions while you discuss a product launch, sale or other news. You can also offer sessions where followers can ask you anything, which might be like getting free insights if you’re an expert in your field.

To do Facebook Live correctly though, you need to advertise when the live sessions will be. Or set a schedule that you’re always live on Tuesdays at 7 p.m. or at another convenient time that meets the needs of your customers.

Announce your live sessions on more than just your Facebook page. Add information to your website, send out an email to your list or add the content to your other social platforms.

Create a Facebook Story

Facebook stories are available for 24 hours. They are a collection of photos or videos that are timely and relevant. When users log into Facebook, the top of the page highlights new stories from the friends and pages they follow. And if they view your story regularly, Facebook will also send your followers notifications when you add to your story to make sure they don’t miss it.

When posting to your Facebook story, consider these tips.

  • Be personable. Since these posts are only there for 24 hours, you can show even more of your personality. That’s not to say you should be unprofessional. But consider short videos that show a little insight into your operations.
  • Ask questions to encourage interactions. The more interaction you get on a post, the more the Facebook algorithm will favor your content.
  • Provide answers to common questions. Review your customer service requests from the last month to see trending topics that people tend to ask frequently. This allows you to be proactive for those who haven’t taken the time to ask the question yet.
  • Share information from your clients. People love to see content from other customers to see what it’s really like to work with your company.
  • Be consistent in your story posting. The more consistent you are in posting and making sure there’s new content on your story, the more your followers will view and engage with the content.

Generate Customer Polls

Creating engagement with your followers is how you really move the needle in getting Facebook to show your content to more followers.

Facebook polls are a great way to get fast and easy interaction. Ask questions that help followers consider their preferences and needs. You’ll get valuable insights while building your social media engagement.

Share Content from Your Followers

Don’t just post content you create. Share relevant information from other brands and services in your industry. And reshare information from satisfied customers who leave a review on your Facebook page or who post about your products or services.

Good social media listening tools will help you find these posts so you can share them with ease.

Be Responsive to Followers

When a customer comments on your posts or stories, be responsive. It’s important to encourage continued engagement by interacting with your followers. Otherwise, you look cold and lacking in customer service skills.

If you need help managing your social media, Kelly Website Design offers this service. Reach out to us for more information about how we help businesses grow their social following.

Content Writing

How to Create Great Website Content That Converts

One of the largest holdups we see to website development projects is content. Websites must have content that speaks to customers to invite them to take the next step. Yet, finding the time to write content is tough and for many people writing content isn’t their specialty.

According to Neil Patel, the main reason people leave your website is that the content isn’t relevant to the customer’s needs.

No one knows your customers’ needs better than you do, so writing content should be easy, right? Not at all.

Summarizing customer problems in a simple statement is hard. And so is telling them how and why your products and services are the answer to their struggles.

We’ll explain how you can simplify the content-writing process while producing content that converts and speaks to customers in a dynamic way.

How to Write Great Website Content

Instead of sitting down to write your content, start with a strategy session. The goal of your strategy sessions is to gain a better understanding of who you are, what you do well and why customers look to you for solutions. Here’s a step-by-step process of what you should document before trying to write your content.

1. Start with your customer’s problem.

For example, a company that markets a software project needs to explain the challenges the software solves. In the case of marketing automation software, the customer’s challenge might be not having enough time to build effective relationships with their customers. At this point in your content, you aren’t talking about your products at all though. It’s about meeting customers where they are at.

2. Make a list of features and benefits.

List out the primary things your product or service offers. Those are the features. Then make a list of the benefits your customers get from those features. Going back to the marketing automation software example, here’s what a feature and benefits statement might look like.

  • Feature: Automate emails when a customer signs up through your website.
  • Benefit: Connect with customers the moment they show interest in your business

See how the feature explains what the software does, while the benefit shows what the customer gets from that feature?

3. List your market differentiators.

A market differentiator is how you position your product in the marketplace differently from your competitors. It might be a unique feature, different price point or customer support. Take a hard look at your competitors to see what their primary market differentiators are. You want to avoid leading with the same primary features or benefits of your product to make it clear how your market is different.

4. Outline your website content.

Now you have a better idea about how to talk about your business. Take some time to outline what pages you need on your website. This will likely be a tree list showing hierarchy and how pages relate to one another. It might look something like this.

  • Homepage
  • About the company
  • Services
    • Service
    • Service
    • Service
  • Reviews/Testimonials/Work portfolio
  • Blog
  • Contact Us

5. Take your strategy information and write your content page-by-page.

Start with your most important market differentiators and benefits. Those should be the lead content on your homepage. A good homepage should inform customers at a glance what your product is and why they need it. But remember, you’re not talking about yourself. You’re talking about the problems customers face and the solution you can present.

The homepage should link out to each of your main pages. So write a small paragraph about your services, another general overview of who you are and entice readers to check out your reviews/testimonials or portfolio to see for themselves the difference you make.

General Writing Tips

Website content is more enjoyable to read when it sounds natural and is broken into small, readable segments. Here are some ways to make your content inviting for customers.

  • Write like you talk: the more natural your content sounds and the less salesy it is, the better. Go ahead and avoid being too formal or unnatural sounding.
  • Avoid industry jargon. Jargon is words or phrases that are only prevalent in your industry. You likely know in-depth what these words or phrases mean because you live them day in and day out. But your customers don’t. Do what you can to avoid having these terms in your content.
  • Keep it short. Sentences, paragraphs and headlines should only be as long as they have to be. Use simpler sentence structures to make it simpler to read your content. Break up paragraphs into only a couple of sentences each. And do your best to say what you need to say in as few words as necessary in your headlines and headers.
  • Use lots of headings. Headings are attention grabbers. They should summarize the content that follows in a simple way. Show importance by using headlines and subheads that provide further detail.
  • Create skimmable content. Bulleted lists and numbered lists make content easier to skim and help readers understand your points in a simple format.

When to Hire a Website Copywriter

Sometimes, finding the time to write content or knowing how to build out the strategy side of content is too much to do on your own. When that happens, it’s time to look for a good website copywriter.

Look through your network on LinkedIn to see who you might already know who provides this service. Otherwise, look for professionals in your area and ask for references and content they’ve written for other customers.

When working with a website copywriter, be prepared to spend some time on the phone going through the steps listed above. Your copywriter can guide you in understanding your market differentiators, features and benefits, etc. But they’ll need some time with you to learn more about your company and what you stand for.

Make yourself available to your copywriter throughout the project as they might have follow-up questions for you. These might include general information about your company or assistance in performing industry research.

In the end, your website will perform much better when it starts with great content. Give this step the time and importance it deserves. Then find a professional website designer to make the content look great and visually connect with your customers.

Kelly Website Design offers website design, hosting and management. Contact us now for more information about these services.

Cool Things You Can Do with WPForms

Forms are an essential element of your WordPress website. They help you take customer inquiries and build your following. But many people don’t use WPForms to their full advantage.

WPForms is just one of many plugins that can power the following website functionality.

  • Contact forms
  • Payment forms
  • Survey forms
  • Newsletter forms
  • Registration forms

Start taking full advantage of this incredible tool to build your business and increase your sales. Here are the great things you can do with WPForms.

Use Conditional Logic

Customize your forms based on some early dropdown menus. Based on how customers answer these questions, you can add additional boxes or adjust other dropdown options.

You can also hide fields that you don’t need based on early answers from website visitors.

Route Form Responses Accordingly

With just one contact page, you can route content to the appropriate teams. Some websites create clutter by having various contact forms to reach different teams, such as customer service, IT support or sales. But instead, use one form and then allow users to select the area of inquiry they’re making. You’ll then route that message based on what the user indicated in the form.

Customize Response Messages

Based on how users fill out your website form, you can post different messages telling customers what to expect next. You can put a basic thank you note after they make a purchase. Or you can send them to a different webpage upon completing the form. This might help in answering their question through a knowledge base or FAQ page while you work to answer it personally.

Add the Form Abandonment Addon

Getting more leads out of your website is important to growing your business. Do this by adding the Form Abandonment Addon. This way you can still see contact information for individuals who start a form but don’t hit submit.

Astoundingly, 81 percent of people begin filling out a form but fail to submit it. You’ll get many more leads if you use the abandonment addon.

Use Multipage Forms

Sometimes forms are just too overwhelming for your website visitors. They look at all the boxes they have to complete and abandon the experience before ever starting.

Multipage forms with a bar at the top that show progress can help increase your form fills. Forms broken down into smaller chunks generally get a greater completion rate.

Connect Your Forms to Marketing Automation Software

You can connect WPForms to your marketing automation software using Zapier. You’ll have tons of options for what software to use. But this way, you can automate follow-up messages and speed up the process of getting data into a CRM or database to ensure you understand your customers and prospects on a deeper level.

Preset Open and Close Dates

For temporary surveys or promotions, you can set an open and close date for your forms automatically. Use the form scheduling options in WPForms to power this functionality. Now, you won’t have to worry about being on your computer at a set date and time to make adjustments to your form.

You can do the same thing with forms once you reach a certain response rate. For example, if you can only accept 100 form submissions during a flash sale or timely promotion, you can automate the closure based on responses.

Restrict Forms to Members Only

Use the Form Locker Addon to only allow members to submit a form. This can be helpful for closed communities or for adjusting forms based on whether a customer is logged in from completing an order. This will also make it easier to see what survey responses are from existing customers and which are from prospects.

You can restrict webinar registrations to those who pay subscription fees or only take RSVPs from pre-approved individuals.

Setup Image Fields

Instead of generic words and phrases for your field options, you can setup image fields to bring the options to life. Use checkboxes or multiple choice but place a photo next to the option alongside the name for the item. This will simplify the completion process for your users.

Add GDPR Compliance Checkboxes to Forms

The European Union’s General Data Protection Regulation (GDPR) requires that users consent to the use of their information and cookies. You could face enormous fines if you don’t comply with these laws.

Add a simple check box that enables you to collect GDPR compliance. You can add another checkbox to disable user cookies for those that prefer you not track them in that way.

Customize the Types of Data a User Can Input

Use input masks to customize what data a user can put into your forms. For example, a ZIP code requires five digits for submission. Or a username must be 6-12 characters long.

This provides some data validation to prevent errors. Likewise, you can use this mask to ensure that email addresses all include an @ to ensure the data is usable. Or that phone numbers include area codes so that they’re a total of 10 digits long.

Bulk Add Multiple Choices for Forms

Everyone wants to save time! You can bulk add your multiple choice options using the import option. This will help you get the answers you want on your multiple-choice form while avoiding copying and pasting tons of options.

Choose Payment Options

Allow users to submit payment using different payment forms. Payment forms might be PayPal, Stripe or other gateways. You can give your users options when it comes to how to pay for something but only give the options for payment forms you want to accept.

Additionally, you can allow users to set recurring payments. This is great for companies that accept subscriptions or that charge a retainer for services rendered.

Build NPS Surveys to Learn About Your Customers Over Time

Net Promoter Score (NPS) surveys help you understand how perceptions of your company change over time. Use the NPS functionality in WPForms to gather this valuable data. Then visualize the data how it best serves your needs.

Integrating WPForms to Your Website

If you need help integrating WPForms into your website, Kelly Website Design can help. We’ll work with you to recommend best practices and help you get the most out of your website forms. Contact us now for more details.

Accept Credit Cards on Your Website

How Easy is it to Accept Credit Cards on a Website?

Whether you operate an e-commerce website or a services website, you can accept credit cards with ease. The demand for simplicity and fast online transactions continues to grow and with that has come website functionality and tools for just about any site.

First, we’ll evaluate your options for accepting payments on an existing WordPress website without having to create a separate cart area using WooCommerce.

1. Stripe Plugin

Stripe is a secure credit and debit card processor. You can add the Stripe Plugin to a WordPress website to accept credit cards for things like ebook downloads.

Users have the option to make a one-time payment or a recurring payment. This feature can be nice for freelancers who have a monthly retainer with clients so they can set up recurring payments. Or, if you offer a subscription to certain content, these recurring payments can enable this option.

2. PayPal

Give users the option to pay with PayPal, a well-known and well-respected online credit card processor. The other benefit of using PayPal is that many people already have an account, so checking out is frictionless.

And using PayPal is great because it sends the user out to their direct site to finish their payment. That way you don’t have to worry about security concerns directly on your website.

Setting up the PayPal button on your website is fast and easy. You’ll log into your PayPal account and choose your button style. Now you can add it anywhere on your site, even multiple places if you have more than one product available for purchase.

3. Third-party Plugins

If you already have merchant services and a processing partner, you can check for a third-party plugin for your website. However, moving to a WooCommerce website might be a better option because you’ll have a variety of options within WooCommerce that you don’t have in WordPress.

There are 63 payment extensions within WooCommerce. From Square to Amazon Pay, you’ll be ready to take any form of payment that’s affordable for you and convenient for your customers.

When Selecting Credit Card Processing, Remember the Customer

Mobile e-commerce continues to grow and expand. With that come new demands for a simple checkout process that helps users avoid finding their credit card and punching in the data for it.

Before you select how you’ll accept credit card payments on your website, consider your customers. Services like Amazon Pay, Apple Pay and PayPal all allow users to make a purchase with preprogrammed information. This way, they don’t have to enter their mailing address or credit card information on a small screen.

If your checkout process doesn’t meet the demands of mobile e-commerce, you’re much more likely to lose the sale. So while some of these services might charge larger processing fees, realize that those fees might be worth it to avoid losing customers.

Website and eCommerce Expertise

If you’re new to accepting credit cards on your website, you should consider discussing the matter with a website and e-commerce specialist.

Kelly Website Design offers more than just website design services. We’re also a team of experts who know how to meet customer demands and create an online experience that keeps customers coming back.

Contact us to get started with accepting credit cards on your website.

How to Accept Cryptocurrency on Your Website

If you’re looking to maximize your website’s earning potential, you might want to consider accepting cryptocurrency.

You might have heard of bitcoin, which is a type of cryptocurrency. Other popular forms of cryptocurrency include Ethereum and Litecoin. As it grows in popularity, businesses that accept cryptocurrency as a form of payment can attract a unique kind of customer.

What Is Cryptocurrency?

So what is cryptocurrency? It’s a form of payment based on blockchain technology. It doesn’t get housed in banks or other types of financial institutions the way other legal tender does. The blockchain holds details about a person or entity’s transactions to keep track of its cryptocurrency available.

Units of currency are called tokens. To earn cryptocurrency, “miners” solve complicated algorithms out in the crypto network. For each algorithm they solve, they add cryptocurrency to the blockchain.

When these miners solve an algorithm, it helps verify transactions, which is why those miners get awarded with a token for their work.

Why Accept Cryptocurrency?

Each month, users create an additional 300,000 bitcoin wallets, proving that cryptocurrency is here to stay and will likely continue to grow. And with those continuously expanding bitcoin wallets, many businesses have chosen to begin accepting digital currency.

Popular companies you might have heard about that accept digital currency include PayPal, Expedia, Microsoft, Reddit, WordPress and Etsy.

Organizations that choose to accept bitcoin and other cryptocurrencies experience these great benefits.

  • Additional customer traffic: people who are involved in cryptocurrencies tend to get pretty excited when a new merchant accepts digital currency. This leads to them helping to spread the word about that business within the community.
  • Repeat customers: when merchants accept cryptocurrency, they show customers that they understand them. This builds a stronger relationship between the business and the customer. This helps build repeat customers.
  • Fast payment processing: because cryptocurrency is a digital currency, transactions are almost instant. You won’t have to wait tons of time for your transactions to process.
  • Improved cash flow and money availability: since payments process so quickly, you can easily withdraw the currency or use it to purchase additional products and supplies for your business. This provides better cash flow for you to operate your business.
  • Lower processing fees: you’ll pay about half as much to process a cryptocurrency transaction than you would for someone to use a credit or debit card on your website.

Ways to Accept Cryptocurrency

The simplest way to accept cryptocurrency on your WordPress website is to use the CoinGate plugin. Even once you have the plugin, you’ll need to go into your settings within WooCommerce to activate cryptocurrency payments.

Within the settings, click the checkout tab, and then CoinGate. On that page, you’ll see a checkbox for “Enable Bitcoin payment via CoinGate.”

Before activating this, just be sure that you set up your CoinGate account and enter your API keys in the settings to ensure your transactions go to the right places. You’ll get your API information from CoinGate in the dropdown under your profile where it says, “API Apps.”

You’ll have the option to customize tons of other settings within your website as well for how you take payments and how you work with them as far as your accounting procedures.

Help Setting Up Your Website’s Cryptocurrency Payments

Kelly Website Design offers website support for e-commerce websites and standard websites. Whether you need to add cryptocurrency payment options or are looking for a fresh design, we’re the team that can help.

Contact us to learn more about our services and how we can get you set up with cryptocurrency.

Website Accessibility

Why Is Website Accessibility So Important?

One in four Americans has some form of a disability. That means that 25 percent of your target audience might not be able to view or navigate your website if you haven’t considered its accessibility.

Failing to make website accessibility a priority can also mean you could face fines and lawsuits from individuals who are unable to access your website.

Let’s review what website accessibility is and why it matters to your business.

What Is Website Accessibility?

Website accessibility is about making sure that all people can “perceive, understand, navigate and interact with the Web.” This includes people with auditory, visual, cognitive, speech, neurological and physical disabilities.

Additionally, those with disabilities should be able to contribute to the web just like anyone else.

An accessible website provides the necessary details for screen readers to describe what’s on-screen for those with visual disabilities, makes it possible to navigate for those who can’t use a traditional keyboard or mouse, etc.

The W3C Web Accessibility Initiative provides guidelines and resources for people who manage websites. These guidelines provide technical specifications for ensuring that a website is available to everyone. These standards are international to ensure that all people can access the web from anywhere.

Why Website Accessibility Matters

Just like brick-and-mortar stores have accessibility requirements, so does online commerce and browsing. Without such guidelines, businesses might miss out on serving a large population of consumers. Here’s a look at why you should make your website accessible.

  1. You’ll expand your customer base. When a person with disabilities visits your site, are they able to browse its contents with ease? Or will they constantly come upon areas they can’t view or understand because you haven’t considered your website’s accessibility? If they get there and there’s nothing there for them, they’ll go to your competitors. And your competitors might be better prepared to serve their needs. Now you’ve lost a customer, which you don’t want to do in today’s competitive landscape.
  2. Lawsuits are far costlier than a website accessibility specialist. In 2018, there were 2,200 website accessibility lawsuits filed. The number of lawsuits continues to rise each year, and companies of all sizes are being forced to pay out large fines and settlements due to their website’s lack of accessibility. In 2019, the Supreme Court ordered Dominoes to pay out a large settlement due to a lack of accessibility of both their website and mobile app. The cost of a lawsuit, even if you win, will be far greater than the cost of making your website accessible now. 
  3. Fewer offline queries. If your website is not accessible, individuals with disabilities might flood your phone lines and get in touch via alternate methods. This can be time-consuming and not have as good of an ROI as website transactions do. Making your website accessible from the start can help reduce these inquiries.

How to Make Your Website Accessible

The W3C Web Accessibility Initiative outlines many rules and regulations for what makes a website accessible. This includes but is not limited to:

  • Adding alt text to all images
  • Ensuring appropriate color contrast
  • Making text resizable
  • Creating keyboard accessible graphs and tables
  • Not timing out forms and fields
  • Not requiring CAPTCHA
  • Using specific link anchor text instead of text like “click here”
  • Keeping error messages clear and concise

The process can be time-consuming and tedious. It’s often a job that’s best for an expert. Kelly Website Design offers website accessibility services to help you stay compliant with the law and welcome all customers. Contact us to learn more.

Website Social Media Sharing

Social Media Website Design Tips and Tricks

Do you know what your website looks like when it’s shared on social media as a link? If not, take a moment and copy and paste the link to your homepage into the most popular social media platforms.

Does a nice image appear and a good description of the page? If not, you need to review your website’s settings. You should never discourage users from sharing your website on social media or make it look unattractive or uninviting to visit your website.

You do have control over what your website looks like when shared on social media. Here’s a look at how to modify these elements and ensure they look great from every angle.

The Social Media Website Image Users See

During your test, you might have seen a default illustration or icon instead of a photo from your website. Or, the social media platform might have used your logo in the image field because that’s the only image on the page.

Social media platforms will look for an image to place there. If none exists, the link will look dull and there won’t be anything to entice the reader to click.

Here’s a look at the dimensions of three of the most popular social media sites that provide link previews.

  • Facebook link preview dimensions are 1200 by 630 pixels
  • Twitter link preview dimensions are 1200 by 675 pixels
  • LinkedIn link preview dimensions are 1200 by 627 pixels

You’ll see that the dimensions are very similar. The best thing to do is to start with an image that’s 1200 by 627 pixels. Create a great design. Then, add some free space to the top and bottom to make it 675 pixels tall, which is the tallest of the three.

This way, when the other platforms crop the image, you won’t lose any important details in the process.

Use that image as the featured image for the page or post within WordPress. This will tell social media platforms that this is the image you’d like to use on social media.

Additionally, you can use the Yoast plugin to see a preview of your link on social media. And in this box, you can also change the social media image to something else.

The Social Media Website Text Users See

The text that social media platforms pull in is your page title. This should be optimized for SEO but also still sound natural to read. Based on your site’s settings, it should also pull over your site’s name after the page title.

The smaller text below that is your meta description, which should tell the reader even more details about the article.

If for some reason you have a page title that isn’t especially compelling when shared on social media but is optimized for other purposes, you can use the Yoast plugin to customize that text as well.

Expert Social Media Website Design

For website optimization from search engines to social media, contact Kelly Website Design. Our team has vast experience helping businesses build an effective online presence.

Add WordPress Podcast

Adding a Podcast to Your WordPress Website

Podcasts are a great way to reach your customers in a flexible way that’s easy for them to consume and understand. This medium is growing so fast that 62 million Americans listen to a podcast at least once a week.

The great news is, adding a podcast to your WordPress website is as simple and easy as managing a blog using WordPress. We’ll explain the ease of posting your podcast episodes on a WordPress website. You have several options for how to manage your podcast on your WordPress website.

Hosting the WordPress Podcast Locally

You can upload the podcast file locally to your WordPress media files to host the podcast locally on your website if you are choosing not to go through a third-party podcast hosting company.

This will slightly limit your exposure as some podcast services provide users recommendations for additional listening that are similar to podcasts they’ve listened to in the past. But it does streamline the process of adding the podcast to your website and allow you to keep it local.

Here’s a step-by-step look at how to add a locally-hosted podcast to your website.

  1. Get the file URL from your uploaded files.
  2. Copy and paste that URL into your WordPress blog post or webpage.
  3. Publish the article.

Your podcast will not have the fancy artwork and player options that it would if you were to embed it from another location. However, you can add that information to the blog article to achieve the look you’re going for.

Embedding WordPress Podcast Episodes

Once you’ve published your podcast episode within Apple Podcasts or another podcast program, you can embed the episode in a WordPress blog article.

Using this technique can be beneficial for SEO as you can post the podcast with its full transcript or at least a decently long description of the content within your podcast. Here’s the easy step-by-step process for posting your podcast in this way.

  1. Get the embed code by clicking share under the podcast episode and toggling to the embed tab.
  2. Choose your player options to adjust the embed code to meet your needs, then copy the embed code.
  3. Paste the code into an HTML box within your WordPress blog and transform the code to “preformatted.”

At this point, you can then add additional text boxes and information about the podcast, if you’d like.

Add a WordPress Podcast Plugin

Depending on what podcast service you use to host your podcasts on, you might be able to get a WordPress plugin to add to the ease and simplicity of publishing podcasts on your website.

These plugins can sync to your podcast station or make it simpler to embed podcasts from these third-party locations. The plugin you’ll use for this way of managing your podcast will vary based on which third-party service you’re using for your podcasts. Do some research into plugins based on your needs or ask your WordPress website developer for more information.

WordPress Website Developer for Podcasters and Other Businesses

If you’re looking to increase your web presence as a podcaster or small business owner, our team can help you set up an outstanding WordPress website that enables you to manage your podcasts on an ongoing basis. Request a free quote to learn more about how Kelly Website Design can support your needs.

Why Your Business Needs Managed WordPress Hosting

Managed WordPress Hosting: Budget Hosting vs. a Local Provider

Budget website hosting platforms are everywhere, from Bluehost to GoDaddy, you can host your website for just a few dollars a month. But what you might not know is that these plans are stripped down.

And because these platforms host so many websites, they’re a huge target for malicious activity. That means that your website is vulnerable to outages that the large hosting sites experience. When they go down, so will your website.

The issue that could be affecting your website’s hosting could be as simple as a maintenance error that leaves your website unavailable for hours like Bluehost experienced a few years ago.

Choosing a local WordPress hosting company like Kelly Website Design means you get reliable hosting with a suite of services that help protect your website, provide traffic insights and SEO information to help you grow your business.

Constant Updates, Scans and Backups with Managed WordPress Hosting

In addition to being a more stable WordPress hosting option, Kelly Website Design also offers regular updates for WordPress, your website theme and plugins. It’s important that you don’t blindly update themes and plugins without checking compatibility with new versions of WordPress.

Failing to update the various aspects of your WordPress website can leave you vulnerable to hackers. You certainly want to monitor these updates to ensure you always have the best security and protection for your site.

Not only do we ensure your website is regularly updated, but we also do a daily security scan. This way, we can detect concerns before they become large issues to close security gaps before they become an issue for you.

With Kelly Website Design Managed WordPress Hosting, you also get regular website backups and contact form backups. In case anything were to go wrong with your website, we could get it back up in minutes thanks to these constant backups.

Monthly Reports Included

When you use a budget hosting platform, you’re left to interpret your website data on your own. You might even need to purchase additional software to get the insights you want on SEO and uptime.

But with Kelly Website Design, we provide monthly reports. These reports include:

  • SEO
  • Google Analytics
  • Rankings
  • Backups
  • Uptime
  • Updates
  • And MORE…

Because we’re a local company, we’re easy to reach when you need assistance and we can tailor your website hosting experience to match your needs.

Managed Website Hosting from Kelly Website Design

We offer this outstanding service for just $55 a month. It includes an SSL Certificate and 10 GB of monthly bandwidth. If you need more bandwidth, we can provide an extra 1 GB for $5 more per month.

With us, you have room to grow your website presence without running out of space or experiencing slower website speeds.

Pair our Managed WordPress Hosting with our sleek, conversion-focused website design services and your online presence will be polished, reliable and attractive to prospective customers.

Contact us to learn more about our services and how we can take your online presence to the next level with Managed WordPress Hosting and other website services.