Facebook Organic

How to Increase Your Facebook Organic Reach

Facebook’s organic reach has been on a steady decline over the last several years as the platform tries to push brands to purchase ads and promote content. The average organic reach for a post is only 5.2 percent of a Facebook page’s total audience.

So even if you’ve built an outstanding following, your everyday posts will only reach a fraction of your audience. The key to changing this metric for your business is in varying your content and learning more about what resonates with your following.

Ultimately, Facebook aims to delight users when they log in, so they serve those visitors content similar to things they’ve liked, commented on or shared recently. To increase your organic reach, you need to increase engagement. And to do that, you’ll need to vary your content.

Host Facebook Live Sessions

Faithful followers of your brand will get a notification when you go live. And the more they watch the live videos, the more notifications Facebook will send your followers about these videos.

Plus, live sessions invite interactions. Followers can comment and ask questions while you discuss a product launch, sale or other news. You can also offer sessions where followers can ask you anything, which might be like getting free insights if you’re an expert in your field.

To do Facebook Live correctly though, you need to advertise when the live sessions will be. Or set a schedule that you’re always live on Tuesdays at 7 p.m. or at another convenient time that meets the needs of your customers.

Announce your live sessions on more than just your Facebook page. Add information to your website, send out an email to your list or add the content to your other social platforms.

Create a Facebook Story

Facebook stories are available for 24 hours. They are a collection of photos or videos that are timely and relevant. When users log into Facebook, the top of the page highlights new stories from the friends and pages they follow. And if they view your story regularly, Facebook will also send your followers notifications when you add to your story to make sure they don’t miss it.

When posting to your Facebook story, consider these tips.

  • Be personable. Since these posts are only there for 24 hours, you can show even more of your personality. That’s not to say you should be unprofessional. But consider short videos that show a little insight into your operations.
  • Ask questions to encourage interactions. The more interaction you get on a post, the more the Facebook algorithm will favor your content.
  • Provide answers to common questions. Review your customer service requests from the last month to see trending topics that people tend to ask frequently. This allows you to be proactive for those who haven’t taken the time to ask the question yet.
  • Share information from your clients. People love to see content from other customers to see what it’s really like to work with your company.
  • Be consistent in your story posting. The more consistent you are in posting and making sure there’s new content on your story, the more your followers will view and engage with the content.

Generate Customer Polls

Creating engagement with your followers is how you really move the needle in getting Facebook to show your content to more followers.

Facebook polls are a great way to get fast and easy interaction. Ask questions that help followers consider their preferences and needs. You’ll get valuable insights while building your social media engagement.

Share Content from Your Followers

Don’t just post content you create. Share relevant information from other brands and services in your industry. And reshare information from satisfied customers who leave a review on your Facebook page or who post about your products or services.

Good social media listening tools will help you find these posts so you can share them with ease.

Be Responsive to Followers

When a customer comments on your posts or stories, be responsive. It’s important to encourage continued engagement by interacting with your followers. Otherwise, you look cold and lacking in customer service skills.

If you need help managing your social media, Kelly Website Design offers this service. Reach out to us for more information about how we help businesses grow their social following.

Accept Credit Cards on Your Website

How Easy is it to Accept Credit Cards on a Website?

Whether you operate an e-commerce website or a services website, you can accept credit cards with ease. The demand for simplicity and fast online transactions continues to grow and with that has come website functionality and tools for just about any site.

First, we’ll evaluate your options for accepting payments on an existing WordPress website without having to create a separate cart area using WooCommerce.

1. Stripe Plugin

Stripe is a secure credit and debit card processor. You can add the Stripe Plugin to a WordPress website to accept credit cards for things like ebook downloads.

Users have the option to make a one-time payment or a recurring payment. This feature can be nice for freelancers who have a monthly retainer with clients so they can set up recurring payments. Or, if you offer a subscription to certain content, these recurring payments can enable this option.

2. PayPal

Give users the option to pay with PayPal, a well-known and well-respected online credit card processor. The other benefit of using PayPal is that many people already have an account, so checking out is frictionless.

And using PayPal is great because it sends the user out to their direct site to finish their payment. That way you don’t have to worry about security concerns directly on your website.

Setting up the PayPal button on your website is fast and easy. You’ll log into your PayPal account and choose your button style. Now you can add it anywhere on your site, even multiple places if you have more than one product available for purchase.

3. Third-party Plugins

If you already have merchant services and a processing partner, you can check for a third-party plugin for your website. However, moving to a WooCommerce website might be a better option because you’ll have a variety of options within WooCommerce that you don’t have in WordPress.

There are 63 payment extensions within WooCommerce. From Square to Amazon Pay, you’ll be ready to take any form of payment that’s affordable for you and convenient for your customers.

When Selecting Credit Card Processing, Remember the Customer

Mobile e-commerce continues to grow and expand. With that come new demands for a simple checkout process that helps users avoid finding their credit card and punching in the data for it.

Before you select how you’ll accept credit card payments on your website, consider your customers. Services like Amazon Pay, Apple Pay and PayPal all allow users to make a purchase with preprogrammed information. This way, they don’t have to enter their mailing address or credit card information on a small screen.

If your checkout process doesn’t meet the demands of mobile e-commerce, you’re much more likely to lose the sale. So while some of these services might charge larger processing fees, realize that those fees might be worth it to avoid losing customers.

Website and eCommerce Expertise

If you’re new to accepting credit cards on your website, you should consider discussing the matter with a website and e-commerce specialist.

Kelly Website Design offers more than just website design services. We’re also a team of experts who know how to meet customer demands and create an online experience that keeps customers coming back.

Contact us to get started with accepting credit cards on your website.

Website Accessibility

Why Is Website Accessibility So Important?

One in four Americans has some form of a disability. That means that 25 percent of your target audience might not be able to view or navigate your website if you haven’t considered its accessibility.

Failing to make website accessibility a priority can also mean you could face fines and lawsuits from individuals who are unable to access your website.

Let’s review what website accessibility is and why it matters to your business.

What Is Website Accessibility?

Website accessibility is about making sure that all people can “perceive, understand, navigate and interact with the Web.” This includes people with auditory, visual, cognitive, speech, neurological and physical disabilities.

Additionally, those with disabilities should be able to contribute to the web just like anyone else.

An accessible website provides the necessary details for screen readers to describe what’s on-screen for those with visual disabilities, makes it possible to navigate for those who can’t use a traditional keyboard or mouse, etc.

The W3C Web Accessibility Initiative provides guidelines and resources for people who manage websites. These guidelines provide technical specifications for ensuring that a website is available to everyone. These standards are international to ensure that all people can access the web from anywhere.

Why Website Accessibility Matters

Just like brick-and-mortar stores have accessibility requirements, so does online commerce and browsing. Without such guidelines, businesses might miss out on serving a large population of consumers. Here’s a look at why you should make your website accessible.

  1. You’ll expand your customer base. When a person with disabilities visits your site, are they able to browse its contents with ease? Or will they constantly come upon areas they can’t view or understand because you haven’t considered your website’s accessibility? If they get there and there’s nothing there for them, they’ll go to your competitors. And your competitors might be better prepared to serve their needs. Now you’ve lost a customer, which you don’t want to do in today’s competitive landscape.
  2. Lawsuits are far costlier than a website accessibility specialist. In 2018, there were 2,200 website accessibility lawsuits filed. The number of lawsuits continues to rise each year, and companies of all sizes are being forced to pay out large fines and settlements due to their website’s lack of accessibility. In 2019, the Supreme Court ordered Dominoes to pay out a large settlement due to a lack of accessibility of both their website and mobile app. The cost of a lawsuit, even if you win, will be far greater than the cost of making your website accessible now. 
  3. Fewer offline queries. If your website is not accessible, individuals with disabilities might flood your phone lines and get in touch via alternate methods. This can be time-consuming and not have as good of an ROI as website transactions do. Making your website accessible from the start can help reduce these inquiries.

How to Make Your Website Accessible

The W3C Web Accessibility Initiative outlines many rules and regulations for what makes a website accessible. This includes but is not limited to:

  • Adding alt text to all images
  • Ensuring appropriate color contrast
  • Making text resizable
  • Creating keyboard accessible graphs and tables
  • Not timing out forms and fields
  • Not requiring CAPTCHA
  • Using specific link anchor text instead of text like “click here”
  • Keeping error messages clear and concise

The process can be time-consuming and tedious. It’s often a job that’s best for an expert. Kelly Website Design offers website accessibility services to help you stay compliant with the law and welcome all customers. Contact us to learn more.

Website Social Media Sharing

Social Media Website Design Tips and Tricks

Do you know what your website looks like when it’s shared on social media as a link? If not, take a moment and copy and paste the link to your homepage into the most popular social media platforms.

Does a nice image appear and a good description of the page? If not, you need to review your website’s settings. You should never discourage users from sharing your website on social media or make it look unattractive or uninviting to visit your website.

You do have control over what your website looks like when shared on social media. Here’s a look at how to modify these elements and ensure they look great from every angle.

The Social Media Website Image Users See

During your test, you might have seen a default illustration or icon instead of a photo from your website. Or, the social media platform might have used your logo in the image field because that’s the only image on the page.

Social media platforms will look for an image to place there. If none exists, the link will look dull and there won’t be anything to entice the reader to click.

Here’s a look at the dimensions of three of the most popular social media sites that provide link previews.

  • Facebook link preview dimensions are 1200 by 630 pixels
  • Twitter link preview dimensions are 1200 by 675 pixels
  • LinkedIn link preview dimensions are 1200 by 627 pixels

You’ll see that the dimensions are very similar. The best thing to do is to start with an image that’s 1200 by 627 pixels. Create a great design. Then, add some free space to the top and bottom to make it 675 pixels tall, which is the tallest of the three.

This way, when the other platforms crop the image, you won’t lose any important details in the process.

Use that image as the featured image for the page or post within WordPress. This will tell social media platforms that this is the image you’d like to use on social media.

Additionally, you can use the Yoast plugin to see a preview of your link on social media. And in this box, you can also change the social media image to something else.

The Social Media Website Text Users See

The text that social media platforms pull in is your page title. This should be optimized for SEO but also still sound natural to read. Based on your site’s settings, it should also pull over your site’s name after the page title.

The smaller text below that is your meta description, which should tell the reader even more details about the article.

If for some reason you have a page title that isn’t especially compelling when shared on social media but is optimized for other purposes, you can use the Yoast plugin to customize that text as well.

Expert Social Media Website Design

For website optimization from search engines to social media, contact Kelly Website Design. Our team has vast experience helping businesses build an effective online presence.

Add WordPress Podcast

Adding a Podcast to Your WordPress Website

Podcasts are a great way to reach your customers in a flexible way that’s easy for them to consume and understand. This medium is growing so fast that 62 million Americans listen to a podcast at least once a week.

The great news is, adding a podcast to your WordPress website is as simple and easy as managing a blog using WordPress. We’ll explain the ease of posting your podcast episodes on a WordPress website. You have several options for how to manage your podcast on your WordPress website.

Hosting the WordPress Podcast Locally

You can upload the podcast file locally to your WordPress media files to host the podcast locally on your website if you are choosing not to go through a third-party podcast hosting company.

This will slightly limit your exposure as some podcast services provide users recommendations for additional listening that are similar to podcasts they’ve listened to in the past. But it does streamline the process of adding the podcast to your website and allow you to keep it local.

Here’s a step-by-step look at how to add a locally-hosted podcast to your website.

  1. Get the file URL from your uploaded files.
  2. Copy and paste that URL into your WordPress blog post or webpage.
  3. Publish the article.

Your podcast will not have the fancy artwork and player options that it would if you were to embed it from another location. However, you can add that information to the blog article to achieve the look you’re going for.

Embedding WordPress Podcast Episodes

Once you’ve published your podcast episode within Apple Podcasts or another podcast program, you can embed the episode in a WordPress blog article.

Using this technique can be beneficial for SEO as you can post the podcast with its full transcript or at least a decently long description of the content within your podcast. Here’s the easy step-by-step process for posting your podcast in this way.

  1. Get the embed code by clicking share under the podcast episode and toggling to the embed tab.
  2. Choose your player options to adjust the embed code to meet your needs, then copy the embed code.
  3. Paste the code into an HTML box within your WordPress blog and transform the code to “preformatted.”

At this point, you can then add additional text boxes and information about the podcast, if you’d like.

Add a WordPress Podcast Plugin

Depending on what podcast service you use to host your podcasts on, you might be able to get a WordPress plugin to add to the ease and simplicity of publishing podcasts on your website.

These plugins can sync to your podcast station or make it simpler to embed podcasts from these third-party locations. The plugin you’ll use for this way of managing your podcast will vary based on which third-party service you’re using for your podcasts. Do some research into plugins based on your needs or ask your WordPress website developer for more information.

WordPress Website Developer for Podcasters and Other Businesses

If you’re looking to increase your web presence as a podcaster or small business owner, our team can help you set up an outstanding WordPress website that enables you to manage your podcasts on an ongoing basis. Request a free quote to learn more about how Kelly Website Design can support your needs.

How Website Design Could Affect Your Sales

Online sales continue to grow. In fact, 2019 saw a 14.9 percent increase in online sales over the previous year, accounting for $601.75 billion nationally. Sales through your website are a crucial aspect of your business because so much consumer spending now occurs online. A difficult reality to face for many businesses is that website design could have a large impact on your sales.

When a website visitor lands on your site, you only have a couple of seconds to draw them in and convince them to make a purchase. The experience they have within those first few seconds will dictate whether or not they leave and go to a competitor whose website is more attractive or better suited to their needs.

As you evaluate your website, here are some ways in which website design can affect your sales and what you should do about it.

Lack of Design Fails to Guide Visitors Through Your Site

Websites that have effective design showcase the various aspects of your products or services that help users make a purchasing decision. Websites with a strong design never leave a visitor wondering what they should do next on the site.

For example, product pages should have clear “add to cart” buttons. And below the main product, you should be showcasing similar products that generally accompany that product. This helps highlight the overall value you offer and the breadth of that offering.

Website visitors who land on your homepage first should be able to ascertain your key consumer benefit and understand your brand story at a glance. As you consider the flow of users through your website, you should know that website design is about more than making a website that looks good. It’s about simple, effective navigation that nudges your visitor to where you want them to go.

Slow Load Times Can Lead to Abandonment

When your website loads slowly, you could be losing customers. People’s lives today are busy and they expect speed and immediacy from websites. No one wants to wait around for your website to load, especially when there are so many competitors out there that do the same things you do.

Well designed websites load quickly to ensure your visitors get the crucial information they need to make a purchasing decision. You should discuss with your website developer how you can use file types appropriately and cut down on unnecessary code to ensure a speedy website so you don’t lose the sale.

Misplaced or Poor Calls to Action

When your calls to action are weak, misplaced or nonexistent, you risk losing sales. Some websites are so cluttered with calls to action that they don’t guide the user at all and can cause overwhelm.

There are three elements to a good call to action. They should be inviting, clear and bold to ensure your website visitors want to click them and can’t possibly ignore them.

Consider what your call to action should be on every page. Even your about the company page should have some call to action. It could be softer, such as a contact us instead of a purchase from us button. Nonetheless, it should be present on your page. Failure to include a call to action on every page could lead to missed sales opportunities.

Dull, Outdated Websites Don’t Invite Sharing

One of the best ways to earn new customers is through referrals. And to invite referrals, your website should be something that your customers are proud to share with their friends. The more inviting and neater it is, the more likely your customers will be to share it.

Websites that are extremely out of date or hard to read won’t compel your visitors to share them. Ensure your website is modern and sleek to get more referral marketing.

Kelly Website Design can modernize your website and ensure you get as much sales value as possible from it. Contact us to get started with your website design project.

5 Website Updates for Businesses to Thrive During the Coronavirus Pandemic

One aspect of business operations and strategy that has become quite clear in the wake of the coronavirus pandemic is that digital communication is crucial. Most digital communication starts and ends with a strong company website.

If you haven’t taken the time to review your website strategy as government mandates require alterations to your business, it’s certainly time now to do that website review. A strong website could be the difference between your business thriving and surviving during the pandemic and going out of business due to a lack of income.

As you review your company website, here are the five updates you should consider to keep your business alive and thriving during these challenging times.

Update Your Homepage With Relevant Information

The big question consumers have right now for businesses is whether or not they are open and accepting orders. From the moment your customers land on your site, this information should be apparent. Make sure your homepage explains that you are open and ready for business.

Have a statement in the website banner or somewhere else that’s prominent making this evident. The banner can link out to a more detailed explanation of adjustments you’ve made to your business model or new expectations in product/service delivery timeframes.

If you are unable to continue operating your business, you should still make this apparent on your homepage and set timelines for when you anticipate reopening. While you might have to update those timelines regularly, it still gives your customers an idea of what to expect from you.

Add/Enhance Your eCommerce Ability

Some companies that never operated within the e-commerce space are now required to do so due to brick and mortar closures and the suspension of events, such as farmers’ markets. If your e-commerce capability was limited, it’s time to expand that capability.

Some things you want to consider in your e-commerce capability include:

  • In stock notifications
  • Inventory management (as your online business grows, you won’t be able to keep up with manual spreadsheet inventory or other manual means of keeping track of this information)
  • Pickup options (for stores that had a brick and mortar presence that now can no longer permit people in-store)

Add Interactive Content

With newfound time on their hands, people are turning to online content to fill their free time. Review how interactive your website is. Consider adding videos, courses and interaction feedback to your website to encourage return visitors and shares on social media.

Review Logistic Details and Turn Around Times

Not only is the coronavirus affecting a company’s ability to operate brick and mortar locations, but it is also putting strains on the supply chain and shipping. Because so many goods are being transported via the mail and other shipping services, timelines for delivery might be longer.

Review the promises that you make on your website for shipping timelines and delivery. Make sure these are still realistic with your new staffing levels and the options that mail and carrier services are offering now. Do not over-promise during these challenging times because your customers are counting on you.

Analyze Your Website Data and Calls to Action

Take an in-depth look at your website analytics. Review where people are exiting your website from and pages with high bounce rates. You might be losing these valuable customers due to a lack of a call to action or a weak call to action.

Invest time in ensuring that every page on your website is performing at its optimal capability to bring in new customers and prospects.

If you need help reviewing your website’s design and functionality, contact Kelly Website Design for expert service in Radnor, Media, Springfield, Ridley, Havertown, Philadelphia,  and West Chester.

Why is Web Graphic Design So Important?

A successful branding campaign can make people feel a certain way about your company. Your logo helps your customers become familiar with your brand and learn to trust services or products labeled with that graphic.

Imagine you’re walking through the grocery store in search of a soda. Whether you’re a fan of Coca-Cola, Pepsi, or another brand, your eyes will drift to the cans that you recognize. They’re familiar, and the companies feel like a friend you’ve welcomed into your home countless times.

Working with a graphic designer for your logo is an essential component of building a strong brand. Seeing success with your marketing campaign begins with a unique logo for your business.

Logo Design and Successful Branding

What are some of the most successful and popular logos that come to mind when you think about successful brands? Do you think of the familiar script of the Coca-Cola wordmark? Do you see the smiling arrow of Amazon? Do you see the Nike “swoosh” on a pair of sneakers?

Even if you don’t wear Nikes, never shop at Amazon, and prefer Pepsi to Coca-Cola, you still know these brands and exactly what they sell. That’s a successful logo. If you’re working with Big D Creative on a new website that will feature responsive design and other SEO friendly features, now’s the time to take a look at your logo.

When someone visits your website, does your logo symbolize something about your company? Does the font influence the first impression someone has about your business? Have you cultivated an image where words aren’t even needed? (think Apple)

Best Practices for Graphic and Website Logo Design

As we discuss your goals and plans for your new logo, we’ll visit some of the “best practices” for designing a valuable graphic that you’ll use across your entire digital home including your website and social media pages, as well as on boxes, bags, buildings, and advertisements in the physical world.

Your company is unique. Your logo should be, too.

You don’t want anyone to mistake your logo for anyone else’s company, particularly if you’re just trying to ride the coattails of a more successful competitor.

Not only will this backfire when your competitor considers legal action, but you’re not distinguishing your business’s brand as something unique from your competitors.

Why should a customer choose your company instead of the brand he already knows? Gain a competitive advantage with a unique and honest logo.

Resist crazy fonts and cluttered graphics.

Think about successful brands and the simple clarity of their logos. Apple is just an Apple and McDonald’s is a giant yellow “m.” Imagine the logo for virtually any automaker.

A few graceful lines or letters is all it takes to let you know you’re looking at a Mercedes-Benz, a Toyota, or a BMW.

Approach your logo design in the same way as these blockbuster companies. Simple graphics and a clear, readable font is all any business logo needs to shine.

Your Logo: It’s All About You

Your logo is a valuable piece of your brand whether you’re a small business owner looking to build a brand from the ground up, or you’re an established company with a healthy following of customers.

The logo design process isn’t instant, and you’ll probably look at a few different versions before you settle on the right logo for your company. Perhaps you’ll consider different colors, various backgrounds, and different sizes before settling on the perfect logo for your business.

The value of working with a professional graphic designer cannot be underestimated. It’s easy to tell apart websites where someone used a copy of MS Paint to design a logo in a terrible font like Papyrus against other websites where a sleek and professional logo was designed by a graphic designer.

Work with the talented artists and graphic designers of Big D Creative, and we’ll help you create an amazing logo that speaks to your customers and is an asset to your brand.

5 Color Tools That Come In Handy For Web Designing

Designing a new website can be exciting – from choosing the font to deciding the color palette, this is a chance to create your online presence just as you wanted it to be.

But inspiration is hard to come by, and designers may struggle even with the simplest task of deciding the right color scheme.

Sometimes, we just can’t find the right color; other times, they just don’t sit right with the brand and business we are designing for. After all, colors can increase the web recognition of a brand by 80%.

More research shows that using the right color in the checkout area of a website can increase the clicks by 11%. So there’s no denying the importance of using the right colors at every step of quality web design.

Wouldn’t it be great if you could make your own colors and explore many others?

Here are five tools that can help you pick the perfect colors.

1.     ColorSnapper 2

ColorSnapper 2 lets you play around with colors by modifying and adjusting them – you can even save a shade and export it if it’s the right color for your website.

Use the built-in magnifying glass to zoom into images and select the right colors. This tool is often used by graphic designers to organize and arrange colors according to themes.

However, ColorSnapper 2 is only available for use on macOS.

2.     Adobe Capture CC

Have you ever come across colors in real life that you just couldn’t find on your screen?

Adobe Capture CC helps you use the exact colors you see in certain pictures or real life – just upload a picture and let this software extract its color theme. Later, save and export the colors from that picture for use in your web designing project.

Fun, isn’t it? Now you can find the exact shades you liked from certain pictures and use the inspiration from real life in your web design.

3.     Color Hunter

Adobe Capture isn’t the only tool that offers to make colors out of images. Color hunter serves the same purpose.

You can upload any image you like, and the website instantly extracts its color theme and presents it to you.

Alternatively, enter the URL of the image you like and voila! You have the colors right there, select the ones you like and make your own color palette from it.

4.     Hue Snap

We all have times when we see things that inspire us and trigger a stream of great ideas in our heads. While taking a photo for later use can be a good idea to save it, you might lose the train of thought or the specific feeling later on.

Wouldn’t it be great if you could just start giving a form to your idea on the spot? Well, now you can. Hue Snap is a mobile friendly tool for you to create and save your own palettes. This tool helps you take pictures and use them to create your own shades anywhere, and any time through your phone.

It has the option to save and share your palettes with others too. So your idea doesn’t have to wait until you reach home or get on your computer. Start then and there!

5.     LOL Colors

Do you want to avoid the headache of making your own colors but still want a variety to choose from? LOL Colors is an online tool that provides you with curated color palettes to choose from.

You might find the right color theme here.

It’s challenging but important to find new and exciting color schemes, if you are to stay relevant in the web design industry and create a website that delights visitors.

These are some of the many tools available online to help you come up with the perfect color scheme for your web design – get the most out of these so you can make your website stand out.

Google Algorithm Updates; What You Need To Know

You may not have known, but Google released its new algorithm updates this week. This update was a core update which is much larger than the usually daily updates to the algorithm.

The September 2019 Core Update is now live and will be rolling out across our various data centers over the coming days. https://t.co/DhJQ8AFUYL

— Google SearchLiaison (@searchliaison) September 24, 2019

Usually most business owners have no idea Google even updates their search algorithms affecting their website performance in search which affects their bottom dollar.

The last major update that people may remember was the mobile-first update, where everyone rushed to make their site mobile ready. On that update Google pre-released a statement which gave website owners time to prepare their sites for the update.

Aside from the mobile update, Google doesn’t usually give advanced warning for algorithm updates and the tasks website owners need to take in order to get the most out of the new algorithm.

Here are a few basics you need to know about Google’s algorithm updates:

Google Updates its Algorithm Daily

Like I explained earlier, Google makes updates to its algorithm daily that you most likely never hear about.  Google is always changing the algorithm to provide users with the most relevant searches for their query (in most cases).

You won’t notice this daily changes and Google will not tell you what these changes are.

Google Algorithm Core Updates are Larger and Happen Less Often

Core updates may happen a few times per year. When these larger updates happen, Google may tell us they are coming and what to do to prepare our websites. The last few core updates happened in March, June and now September.

These core updates focus on various ideas Google has to improve search. For example, a “Diversity Update” to prevent any single website from holding multiple spots for one search.

As of right now, we are not sure what to expect from the September update.

What Can You Do?

That’s the obvious next question. Here are some tips:

Track Google Algorithm Updates.

You can follow a variety of site that will help you with tracking Google updates. Two good ones are Search Engine Land and Moz. You can also follow Google Search Liaison on Twitter where you can opt-in to alerts.

Work on Your Site Continually.

This is a big one. You must be adding new content to your website almost weekly in order to keep it relevant in search. Google even tells you this HERE. Google is constantly looking for new and exciting content and if your website is stagnate, it will hurt it in search.

These are all tips to help you stay relevant in Google search. Next blog I will cover some techniques to help your website perform better in search, so check back often!