Facebook’s organic reach has been on a steady decline over the last several years as the platform tries to push brands to purchase ads and promote content. The average organic reach for a post is only 5.2 percent of a Facebook page’s total audience.
So even if you’ve built an outstanding following, your everyday posts will only reach a fraction of your audience. The key to changing this metric for your business is in varying your content and learning more about what resonates with your following.
Ultimately, Facebook aims to delight users when they log in, so they serve those visitors content similar to things they’ve liked, commented on or shared recently. To increase your organic reach, you need to increase engagement. And to do that, you’ll need to vary your content.
Host Facebook Live Sessions
Faithful followers of your brand will get a notification when you go live. And the more they watch the live videos, the more notifications Facebook will send your followers about these videos.
Plus, live sessions invite interactions. Followers can comment and ask questions while you discuss a product launch, sale or other news. You can also offer sessions where followers can ask you anything, which might be like getting free insights if you’re an expert in your field.
To do Facebook Live correctly though, you need to advertise when the live sessions will be. Or set a schedule that you’re always live on Tuesdays at 7 p.m. or at another convenient time that meets the needs of your customers.
Announce your live sessions on more than just your Facebook page. Add information to your website, send out an email to your list or add the content to your other social platforms.
Create a Facebook Story
Facebook stories are available for 24 hours. They are a collection of photos or videos that are timely and relevant. When users log into Facebook, the top of the page highlights new stories from the friends and pages they follow. And if they view your story regularly, Facebook will also send your followers notifications when you add to your story to make sure they don’t miss it.
When posting to your Facebook story, consider these tips.
- Be personable. Since these posts are only there for 24 hours, you can show even more of your personality. That’s not to say you should be unprofessional. But consider short videos that show a little insight into your operations.
- Ask questions to encourage interactions. The more interaction you get on a post, the more the Facebook algorithm will favor your content.
- Provide answers to common questions. Review your customer service requests from the last month to see trending topics that people tend to ask frequently. This allows you to be proactive for those who haven’t taken the time to ask the question yet.
- Share information from your clients. People love to see content from other customers to see what it’s really like to work with your company.
- Be consistent in your story posting. The more consistent you are in posting and making sure there’s new content on your story, the more your followers will view and engage with the content.
Generate Customer Polls
Creating engagement with your followers is how you really move the needle in getting Facebook to show your content to more followers.
Facebook polls are a great way to get fast and easy interaction. Ask questions that help followers consider their preferences and needs. You’ll get valuable insights while building your social media engagement.
Share Content from Your Followers
Don’t just post content you create. Share relevant information from other brands and services in your industry. And reshare information from satisfied customers who leave a review on your Facebook page or who post about your products or services.
Good social media listening tools will help you find these posts so you can share them with ease.
Be Responsive to Followers
When a customer comments on your posts or stories, be responsive. It’s important to encourage continued engagement by interacting with your followers. Otherwise, you look cold and lacking in customer service skills.
If you need help managing your social media, Kelly Website Design offers this service. Reach out to us for more information about how we help businesses grow their social following.