Facebook Organic

How to Increase Your Facebook Organic Reach

Facebook’s organic reach has been on a steady decline over the last several years as the platform tries to push brands to purchase ads and promote content. The average organic reach for a post is only 5.2 percent of a Facebook page’s total audience.

So even if you’ve built an outstanding following, your everyday posts will only reach a fraction of your audience. The key to changing this metric for your business is in varying your content and learning more about what resonates with your following.

Ultimately, Facebook aims to delight users when they log in, so they serve those visitors content similar to things they’ve liked, commented on or shared recently. To increase your organic reach, you need to increase engagement. And to do that, you’ll need to vary your content.

Host Facebook Live Sessions

Faithful followers of your brand will get a notification when you go live. And the more they watch the live videos, the more notifications Facebook will send your followers about these videos.

Plus, live sessions invite interactions. Followers can comment and ask questions while you discuss a product launch, sale or other news. You can also offer sessions where followers can ask you anything, which might be like getting free insights if you’re an expert in your field.

To do Facebook Live correctly though, you need to advertise when the live sessions will be. Or set a schedule that you’re always live on Tuesdays at 7 p.m. or at another convenient time that meets the needs of your customers.

Announce your live sessions on more than just your Facebook page. Add information to your website, send out an email to your list or add the content to your other social platforms.

Create a Facebook Story

Facebook stories are available for 24 hours. They are a collection of photos or videos that are timely and relevant. When users log into Facebook, the top of the page highlights new stories from the friends and pages they follow. And if they view your story regularly, Facebook will also send your followers notifications when you add to your story to make sure they don’t miss it.

When posting to your Facebook story, consider these tips.

  • Be personable. Since these posts are only there for 24 hours, you can show even more of your personality. That’s not to say you should be unprofessional. But consider short videos that show a little insight into your operations.
  • Ask questions to encourage interactions. The more interaction you get on a post, the more the Facebook algorithm will favor your content.
  • Provide answers to common questions. Review your customer service requests from the last month to see trending topics that people tend to ask frequently. This allows you to be proactive for those who haven’t taken the time to ask the question yet.
  • Share information from your clients. People love to see content from other customers to see what it’s really like to work with your company.
  • Be consistent in your story posting. The more consistent you are in posting and making sure there’s new content on your story, the more your followers will view and engage with the content.

Generate Customer Polls

Creating engagement with your followers is how you really move the needle in getting Facebook to show your content to more followers.

Facebook polls are a great way to get fast and easy interaction. Ask questions that help followers consider their preferences and needs. You’ll get valuable insights while building your social media engagement.

Share Content from Your Followers

Don’t just post content you create. Share relevant information from other brands and services in your industry. And reshare information from satisfied customers who leave a review on your Facebook page or who post about your products or services.

Good social media listening tools will help you find these posts so you can share them with ease.

Be Responsive to Followers

When a customer comments on your posts or stories, be responsive. It’s important to encourage continued engagement by interacting with your followers. Otherwise, you look cold and lacking in customer service skills.

If you need help managing your social media, Kelly Website Design offers this service. Reach out to us for more information about how we help businesses grow their social following.

Website Accessibility

Why Is Website Accessibility So Important?

One in four Americans has some form of a disability. That means that 25 percent of your target audience might not be able to view or navigate your website if you haven’t considered its accessibility.

Failing to make website accessibility a priority can also mean you could face fines and lawsuits from individuals who are unable to access your website.

Let’s review what website accessibility is and why it matters to your business.

What Is Website Accessibility?

Website accessibility is about making sure that all people can “perceive, understand, navigate and interact with the Web.” This includes people with auditory, visual, cognitive, speech, neurological and physical disabilities.

Additionally, those with disabilities should be able to contribute to the web just like anyone else.

An accessible website provides the necessary details for screen readers to describe what’s on-screen for those with visual disabilities, makes it possible to navigate for those who can’t use a traditional keyboard or mouse, etc.

The W3C Web Accessibility Initiative provides guidelines and resources for people who manage websites. These guidelines provide technical specifications for ensuring that a website is available to everyone. These standards are international to ensure that all people can access the web from anywhere.

Why Website Accessibility Matters

Just like brick-and-mortar stores have accessibility requirements, so does online commerce and browsing. Without such guidelines, businesses might miss out on serving a large population of consumers. Here’s a look at why you should make your website accessible.

  1. You’ll expand your customer base. When a person with disabilities visits your site, are they able to browse its contents with ease? Or will they constantly come upon areas they can’t view or understand because you haven’t considered your website’s accessibility? If they get there and there’s nothing there for them, they’ll go to your competitors. And your competitors might be better prepared to serve their needs. Now you’ve lost a customer, which you don’t want to do in today’s competitive landscape.
  2. Lawsuits are far costlier than a website accessibility specialist. In 2018, there were 2,200 website accessibility lawsuits filed. The number of lawsuits continues to rise each year, and companies of all sizes are being forced to pay out large fines and settlements due to their website’s lack of accessibility. In 2019, the Supreme Court ordered Dominoes to pay out a large settlement due to a lack of accessibility of both their website and mobile app. The cost of a lawsuit, even if you win, will be far greater than the cost of making your website accessible now. 
  3. Fewer offline queries. If your website is not accessible, individuals with disabilities might flood your phone lines and get in touch via alternate methods. This can be time-consuming and not have as good of an ROI as website transactions do. Making your website accessible from the start can help reduce these inquiries.

How to Make Your Website Accessible

The W3C Web Accessibility Initiative outlines many rules and regulations for what makes a website accessible. This includes but is not limited to:

  • Adding alt text to all images
  • Ensuring appropriate color contrast
  • Making text resizable
  • Creating keyboard accessible graphs and tables
  • Not timing out forms and fields
  • Not requiring CAPTCHA
  • Using specific link anchor text instead of text like “click here”
  • Keeping error messages clear and concise

The process can be time-consuming and tedious. It’s often a job that’s best for an expert. Kelly Website Design offers website accessibility services to help you stay compliant with the law and welcome all customers. Contact us to learn more.

Website Social Media Sharing

Social Media Website Design Tips and Tricks

Do you know what your website looks like when it’s shared on social media as a link? If not, take a moment and copy and paste the link to your homepage into the most popular social media platforms.

Does a nice image appear and a good description of the page? If not, you need to review your website’s settings. You should never discourage users from sharing your website on social media or make it look unattractive or uninviting to visit your website.

You do have control over what your website looks like when shared on social media. Here’s a look at how to modify these elements and ensure they look great from every angle.

The Social Media Website Image Users See

During your test, you might have seen a default illustration or icon instead of a photo from your website. Or, the social media platform might have used your logo in the image field because that’s the only image on the page.

Social media platforms will look for an image to place there. If none exists, the link will look dull and there won’t be anything to entice the reader to click.

Here’s a look at the dimensions of three of the most popular social media sites that provide link previews.

  • Facebook link preview dimensions are 1200 by 630 pixels
  • Twitter link preview dimensions are 1200 by 675 pixels
  • LinkedIn link preview dimensions are 1200 by 627 pixels

You’ll see that the dimensions are very similar. The best thing to do is to start with an image that’s 1200 by 627 pixels. Create a great design. Then, add some free space to the top and bottom to make it 675 pixels tall, which is the tallest of the three.

This way, when the other platforms crop the image, you won’t lose any important details in the process.

Use that image as the featured image for the page or post within WordPress. This will tell social media platforms that this is the image you’d like to use on social media.

Additionally, you can use the Yoast plugin to see a preview of your link on social media. And in this box, you can also change the social media image to something else.

The Social Media Website Text Users See

The text that social media platforms pull in is your page title. This should be optimized for SEO but also still sound natural to read. Based on your site’s settings, it should also pull over your site’s name after the page title.

The smaller text below that is your meta description, which should tell the reader even more details about the article.

If for some reason you have a page title that isn’t especially compelling when shared on social media but is optimized for other purposes, you can use the Yoast plugin to customize that text as well.

Expert Social Media Website Design

For website optimization from search engines to social media, contact Kelly Website Design. Our team has vast experience helping businesses build an effective online presence.

Add WordPress Podcast

Adding a Podcast to Your WordPress Website

Podcasts are a great way to reach your customers in a flexible way that’s easy for them to consume and understand. This medium is growing so fast that 62 million Americans listen to a podcast at least once a week.

The great news is, adding a podcast to your WordPress website is as simple and easy as managing a blog using WordPress. We’ll explain the ease of posting your podcast episodes on a WordPress website. You have several options for how to manage your podcast on your WordPress website.

Hosting the WordPress Podcast Locally

You can upload the podcast file locally to your WordPress media files to host the podcast locally on your website if you are choosing not to go through a third-party podcast hosting company.

This will slightly limit your exposure as some podcast services provide users recommendations for additional listening that are similar to podcasts they’ve listened to in the past. But it does streamline the process of adding the podcast to your website and allow you to keep it local.

Here’s a step-by-step look at how to add a locally-hosted podcast to your website.

  1. Get the file URL from your uploaded files.
  2. Copy and paste that URL into your WordPress blog post or webpage.
  3. Publish the article.

Your podcast will not have the fancy artwork and player options that it would if you were to embed it from another location. However, you can add that information to the blog article to achieve the look you’re going for.

Embedding WordPress Podcast Episodes

Once you’ve published your podcast episode within Apple Podcasts or another podcast program, you can embed the episode in a WordPress blog article.

Using this technique can be beneficial for SEO as you can post the podcast with its full transcript or at least a decently long description of the content within your podcast. Here’s the easy step-by-step process for posting your podcast in this way.

  1. Get the embed code by clicking share under the podcast episode and toggling to the embed tab.
  2. Choose your player options to adjust the embed code to meet your needs, then copy the embed code.
  3. Paste the code into an HTML box within your WordPress blog and transform the code to “preformatted.”

At this point, you can then add additional text boxes and information about the podcast, if you’d like.

Add a WordPress Podcast Plugin

Depending on what podcast service you use to host your podcasts on, you might be able to get a WordPress plugin to add to the ease and simplicity of publishing podcasts on your website.

These plugins can sync to your podcast station or make it simpler to embed podcasts from these third-party locations. The plugin you’ll use for this way of managing your podcast will vary based on which third-party service you’re using for your podcasts. Do some research into plugins based on your needs or ask your WordPress website developer for more information.

WordPress Website Developer for Podcasters and Other Businesses

If you’re looking to increase your web presence as a podcaster or small business owner, our team can help you set up an outstanding WordPress website that enables you to manage your podcasts on an ongoing basis. Request a free quote to learn more about how Kelly Website Design can support your needs.

5 Website Updates for Businesses to Thrive During the Coronavirus Pandemic

One aspect of business operations and strategy that has become quite clear in the wake of the coronavirus pandemic is that digital communication is crucial. Most digital communication starts and ends with a strong company website.

If you haven’t taken the time to review your website strategy as government mandates require alterations to your business, it’s certainly time now to do that website review. A strong website could be the difference between your business thriving and surviving during the pandemic and going out of business due to a lack of income.

As you review your company website, here are the five updates you should consider to keep your business alive and thriving during these challenging times.

Update Your Homepage With Relevant Information

The big question consumers have right now for businesses is whether or not they are open and accepting orders. From the moment your customers land on your site, this information should be apparent. Make sure your homepage explains that you are open and ready for business.

Have a statement in the website banner or somewhere else that’s prominent making this evident. The banner can link out to a more detailed explanation of adjustments you’ve made to your business model or new expectations in product/service delivery timeframes.

If you are unable to continue operating your business, you should still make this apparent on your homepage and set timelines for when you anticipate reopening. While you might have to update those timelines regularly, it still gives your customers an idea of what to expect from you.

Add/Enhance Your eCommerce Ability

Some companies that never operated within the e-commerce space are now required to do so due to brick and mortar closures and the suspension of events, such as farmers’ markets. If your e-commerce capability was limited, it’s time to expand that capability.

Some things you want to consider in your e-commerce capability include:

  • In stock notifications
  • Inventory management (as your online business grows, you won’t be able to keep up with manual spreadsheet inventory or other manual means of keeping track of this information)
  • Pickup options (for stores that had a brick and mortar presence that now can no longer permit people in-store)

Add Interactive Content

With newfound time on their hands, people are turning to online content to fill their free time. Review how interactive your website is. Consider adding videos, courses and interaction feedback to your website to encourage return visitors and shares on social media.

Review Logistic Details and Turn Around Times

Not only is the coronavirus affecting a company’s ability to operate brick and mortar locations, but it is also putting strains on the supply chain and shipping. Because so many goods are being transported via the mail and other shipping services, timelines for delivery might be longer.

Review the promises that you make on your website for shipping timelines and delivery. Make sure these are still realistic with your new staffing levels and the options that mail and carrier services are offering now. Do not over-promise during these challenging times because your customers are counting on you.

Analyze Your Website Data and Calls to Action

Take an in-depth look at your website analytics. Review where people are exiting your website from and pages with high bounce rates. You might be losing these valuable customers due to a lack of a call to action or a weak call to action.

Invest time in ensuring that every page on your website is performing at its optimal capability to bring in new customers and prospects.

If you need help reviewing your website’s design and functionality, contact Kelly Website Design for expert service in Radnor, Media, Springfield, Ridley, Havertown, Philadelphia,  and West Chester.

Best Practices for Creating a Successful Website Blog

In today’s digital age, the benefits of having a website are vast. Any business or organization can share vital information, such as contact details or operating hours, with the public through a website.

However, one of the greatest benefits of a website is having a space to publish website blog posts. You should create a blog to help you draw in new customers or engage your current community.  You should provide advice or other insights with an online blog that are relevant to your business. But, before you start a website blog, there are a few essential points to keep in mind.

Here’s what you need to know about an online blog for your business to ensure it is leveraged to its full potential.

Provide Value to Readers with Your Website Blog

Having a blog is a valuable resource for your customers or potential customers who want to learn more about your business. For instance, a website blog also helps your clients learn the personality of the people who operate your business. Blog content can range from news, tutorials, advice, tips, to even humorous posts that are related to the services you provide. In Addition, online blogs also show the culture of your organization. While the ideas for blog post topics may be endless, the key to getting it right is to make sure it is actually for your audience.

To start, keep language easy to understand and avoid writing posts with jargon that only professionals in your industry can comprehend. Also remember that you want to keep topics related to your business. You should position yourself as an expert in your field. For example, you wouldn’t want to write about pet care advice if you run a plumbing company. The idea is to make your blog worth reading for website visitors so they will want to keep returning.

Think About SEO When You Create a Blog

Blogs are not only a useful tool for building trust and rapport with your audience — they also are a strategic method for driving traffic to your website. Blog posts are an opportunity to write about topics using heavily searched keywords. This helps SEO so that more people land on your website. Futhermore, using tools like Moz and SEMrush, you can research which terms are likely going to bring the highest amount of viewers. Furthermore, word count length is another factor that can determine whether or not your blog post will rank high in search engines. Keep in mind that longer posts tend to perform better, but if it doesn’t make sense to write 1,000 word blog posts based on the services of your business, just be sure you’re creating quality content.

Be Consistent When You Make a Blog

Consistency matters when it comes to blogging in a variety of ways. From writing with the same voice and tone to using images and videos that are similar in style, readers expect a reliable experience when reading a blog. By creating blog posts that are vastly different from each other in appearance and content, your readers may become confused. Worse yet, they may get disappointed that their expectations are not always met. To take it a step further, publishing a blog on a schedule ensures your fans will know when to look forward to seeing your new content. Whether it’s once a month or once a week, stick to a publishing frequency you can maintain.

Promote Your Blog on Social Media

While your customers may view your website blog posts, and individuals who come across them via search engines, not everyone makes the effort to type in a web address just to read a blog. That being the case, it’s best to take advantage of social media platforms to spread awareness about newly published posts with your fans and to get new readers viewing them as well.

On your social media accounts, simply share your latest blog posts directly from your business social media accounts, such as Facebook, Twitter, and LinkedIn among others. Blog posts shared through social media are an easy and accessible route for getting traffic onto your website. Plus, if your readers enjoyed reading the posts, they may feel inclined to reshare your blog posts on their own social media profiles and thus draw more potential customers to your business.

Are You Ready to Start Your Online Blog?

The benefits of having a blog are countless and blogs are becoming increasingly expected of businesses across industries today. Yet, simply having a blog on your website does not automatically promise that it will be successful. Apply the guidelines mentioned above and you’ll be on the right track to creating a blog that will bring a return on investment for your business.

Starting and maintaining a blog is an integral part of a content marketing strategy for businesses of all sizes. If you still aren’t sure where to start, our team has the knowledge and skills required to get your blog established and properly managed.

Aivada Website Design is your one-stop solution for all of your online marketing needs, including web design. Contact us today at https://www.kellywebsitedesign.com or (484) 466-5313 for a free consultation. We cannot wait to meet with you to show you how we can help grow your business online.

Social Media Marketing: How Does It Help Your Business Grow?

Does Your Business Really Need Social Media?

You hear the hype about Facebook and Twitter all the time. You know a lot of businesses have Facebook pages and Twitter accounts, but you naturally have some questions before you take the big leap. Does your business really need to use social media? Will social media actually help your business? Is it worth the expense? The answer to these three questions is a resounding “YES!” However, there is one caveat: You must setup and utilize your social media presence properly in order to get a good return on your investment. Fortunately, Aivada Website Design can help. If you need social media marketing in Philadelphia or Delaware County, give us a call for a free consultation today.

How Does Social Media Marketing Help?​

For hundreds of years now, consumers have been bombarded with marketing messages and sales pitches – whether they wanted to hear them or not. This type of advertising, known as “outbound marketing” or “interruptive marketing”, is quickly becoming a thing of the past. There are two main reasons for this. First, consumers are increasing becoming skeptical of anything that remotely resembles a sales pitch. Second, it is simply not the most effective way to reach your target audience. Outbound marketing campaigns are a lot like trying to throw darts while blindfolded. You might hit the bulls-eye, but you might also miss the dartboard altogether. Consider for a moment how many television commercials you have seen in your lifetime for products for which you had zero interest. You did not ask for, want or need the information, but you received it regardless.

Social media marketing, which, along with other forms of online marketing, is referred to as “inbound marketing”, is different. It is more like an expert marksman throwing darts and hitting the bulls-eye every single time. Why? Because the consumer comes to the business. The consumer seeks out the information that he or she wants or needs. Of course, it is not quite this simple. A business cannot merely set up a Facebook page and wait for the consumers to show up. This is why Philadelphia and Delaware County businesses in need of social media marketing assistance need to contact Aivada Website Design.

How Does Kelly Website Design Help with Social Media Marketing?

Kelly Website Design helps Philadelphia and Delaware County businesses with social media marketing every single day. We will not only help you set up an online presence consistent with your brand, but we will help in several other ways, as well. We will help you get new followers, who are genuinely interested in your product or service – we never “purchase” followers! We will provide high-quality content to keep them coming back to your sites again and again. And, we will engage and interact with your followers to convert them into loyal consumers. We can also assist you with advertising on social media sites to boost your profile using one of our website management plans.

f your business is not utilizing social media, you are missing out. Contact us to get started today!

Kelly Website Design: Who We Are

Kelly Website Design is a brand new website design company located in Delaware County, PA the suburbs of Philadelphia.

Kelly Website Design is a full-service web design company founded in 2019. Our company develops and improves professional websites for customers across a wide variety of industries, including eCommerce, sports, real estate, health care, construction, finance and advertising.

Our company is committed to offering custom-made website design for every client, from small and medium business websites to large eCommerce websites. We offer a range of services from website design, social media marketingwebsite management and logo design. We are committed to meeting the needs of our various clients at reasonable prices and have grown to be one of the premiere website design firms in Delaware County.

When you decide to partner with Kelly Website Design, we can guarantee you will have a full-functioning website that will effectively reach your targeted audience and help increase your company’s online profile.  By utilizing any Kelly Website Design service, you can rest assured your company will be at the forefront in an ever increasing and competitive online market. We can assure your website will be built with the newest and most advanced technologies and work across all web browsers (Chrome, Internet Explorer, Brave, Firefox and Edge) and viewable on multiple screen sizes from desktop computers, laptops, tablets and cell phones.

Why should you choose Kelly Website Design?

Quality of Work.

We offer high-quality, premium website design services that are customized to your needs. We will work with you from start to finish to understand your target audience and what your goals are. On every project, you will work directly with a single designer to provide you with a smooth transition from start to finish.

Experience Matters.

Our small team has worked with thousands of clients from small-business, start-ups and large corporations. You will be working closely with owner Ed Kelly who has been designing websites for over 20 years. He has a degree in Computer Science with minors in Web Technology, Graphic Design and Professional Education and has worked thousands of hours with various web platforms from pure html/css coding to CMS’s like WordPress, Joomla and more. We can assure you that you will be hard-pressed to find another website design firm that has the expertise we offer.

Competitive Pricing.

Our pricing at Kelly Website Design is competitively priced to give you the service you deserve and the results your company desires. We offer various packages to fit your needs starting with an $899 plan for start-ups using the WordPress Content Management System.

Money-Back Guarantee.

We strive to provide you with the highest possible customer service but if you should find yourself dissatisfied, we offer a 100% money back guarantee if you are not satisfied with your website mock-up. Please review our refund policy.