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Best Practices for Creating a Successful Website Blog

In today’s digital age, the benefits of having a website are vast. Any business or organization can share vital information, such as contact details or operating hours, with the public through a website.

However, one of the greatest benefits of a website is having a space to publish website blog posts. You should create a blog to help you draw in new customers or engage your current community.  You should provide advice or other insights with an online blog that are relevant to your business. But, before you start a website blog, there are a few essential points to keep in mind.

Here’s what you need to know about an online blog for your business to ensure it is leveraged to its full potential.

Provide Value to Readers with Your Website Blog

Having a blog is a valuable resource for your customers or potential customers who want to learn more about your business. For instance, a website blog also helps your clients learn the personality of the people who operate your business. Blog content can range from news, tutorials, advice, tips, to even humorous posts that are related to the services you provide. In Addition, online blogs also show the culture of your organization. While the ideas for blog post topics may be endless, the key to getting it right is to make sure it is actually for your audience.

To start, keep language easy to understand and avoid writing posts with jargon that only professionals in your industry can comprehend. Also remember that you want to keep topics related to your business. You should position yourself as an expert in your field. For example, you wouldn’t want to write about pet care advice if you run a plumbing company. The idea is to make your blog worth reading for website visitors so they will want to keep returning.

Think About SEO When You Create a Blog

Blogs are not only a useful tool for building trust and rapport with your audience — they also are a strategic method for driving traffic to your website. Blog posts are an opportunity to write about topics using heavily searched keywords. This helps SEO so that more people land on your website. Futhermore, using tools like Moz and SEMrush, you can research which terms are likely going to bring the highest amount of viewers. Furthermore, word count length is another factor that can determine whether or not your blog post will rank high in search engines. Keep in mind that longer posts tend to perform better, but if it doesn’t make sense to write 1,000 word blog posts based on the services of your business, just be sure you’re creating quality content.

Be Consistent When You Make a Blog

Consistency matters when it comes to blogging in a variety of ways. From writing with the same voice and tone to using images and videos that are similar in style, readers expect a reliable experience when reading a blog. By creating blog posts that are vastly different from each other in appearance and content, your readers may become confused. Worse yet, they may get disappointed that their expectations are not always met. To take it a step further, publishing a blog on a schedule ensures your fans will know when to look forward to seeing your new content. Whether it’s once a month or once a week, stick to a publishing frequency you can maintain.

Promote Your Blog on Social Media

While your customers may view your website blog posts, and individuals who come across them via search engines, not everyone makes the effort to type in a web address just to read a blog. That being the case, it’s best to take advantage of social media platforms to spread awareness about newly published posts with your fans and to get new readers viewing them as well.

On your social media accounts, simply share your latest blog posts directly from your business social media accounts, such as Facebook, Twitter, and LinkedIn among others. Blog posts shared through social media are an easy and accessible route for getting traffic onto your website. Plus, if your readers enjoyed reading the posts, they may feel inclined to reshare your blog posts on their own social media profiles and thus draw more potential customers to your business.

Are You Ready to Start Your Online Blog?

The benefits of having a blog are countless and blogs are becoming increasingly expected of businesses across industries today. Yet, simply having a blog on your website does not automatically promise that it will be successful. Apply the guidelines mentioned above and you’ll be on the right track to creating a blog that will bring a return on investment for your business.

Starting and maintaining a blog is an integral part of a content marketing strategy for businesses of all sizes. If you still aren’t sure where to start, our team has the knowledge and skills required to get your blog established and properly managed.

Aivada Website Design is your one-stop solution for all of your online marketing needs, including web design. Contact us today at or (610) 427-4187 for a free consultation. We cannot wait to meet with you to show you how we can help grow your business online.

Social Media Marketing: How Does It Help Your Business Grow?

Does Your Business Really Need Social Media?

You hear the hype about Facebook and Twitter all the time. You know a lot of businesses have Facebook pages and Twitter accounts, but you naturally have some questions before you take the big leap. Does your business really need to use social media? Will social media actually help your business? Is it worth the expense? The answer to these three questions is a resounding “YES!” However, there is one caveat: You must setup and utilize your social media presence properly in order to get a good return on your investment. Fortunately, Aivada Website Design can help. If you need social media marketing in Philadelphia or Delaware County, give us a call for a free consultation today.

How Does Social Media Marketing Help?​

For hundreds of years now, consumers have been bombarded with marketing messages and sales pitches – whether they wanted to hear them or not. This type of advertising, known as “outbound marketing” or “interruptive marketing”, is quickly becoming a thing of the past. There are two main reasons for this. First, consumers are increasing becoming skeptical of anything that remotely resembles a sales pitch. Second, it is simply not the most effective way to reach your target audience. Outbound marketing campaigns are a lot like trying to throw darts while blindfolded. You might hit the bulls-eye, but you might also miss the dartboard altogether. Consider for a moment how many television commercials you have seen in your lifetime for products for which you had zero interest. You did not ask for, want or need the information, but you received it regardless.

Social media marketing, which, along with other forms of online marketing, is referred to as “inbound marketing”, is different. It is more like an expert marksman throwing darts and hitting the bulls-eye every single time. Why? Because the consumer comes to the business. The consumer seeks out the information that he or she wants or needs. Of course, it is not quite this simple. A business cannot merely set up a Facebook page and wait for the consumers to show up. This is why Philadelphia and Delaware County businesses in need of social media marketing assistance need to contact Aivada Website Design.

How Does Kelly Website Design Help with Social Media Marketing?

Kelly Website Design helps Philadelphia and Delaware County businesses with social media marketing every single day. We will not only help you set up an online presence consistent with your brand, but we will help in several other ways, as well. We will help you get new followers, who are genuinely interested in your product or service – we never “purchase” followers! We will provide high-quality content to keep them coming back to your sites again and again. And, we will engage and interact with your followers to convert them into loyal consumers. We can also assist you with advertising on social media sites to boost your profile using one of our website management plans.

f your business is not utilizing social media, you are missing out. Contact us to get started today!

Kelly Website Design: Who We Are

Kelly Website Design is a brand new website design company located in Delaware County, PA the suburbs of Philadelphia.

Kelly Website Design is a full-service web design company founded in 2019. Our company develops and improves professional websites for customers across a wide variety of industries, including eCommerce, sports, real estate, health care, construction, finance and advertising.

Our company is committed to offering custom-made website design for every client, from small and medium business websites to large eCommerce websites. We offer a range of services from website design, social media marketingwebsite management and logo design. We are committed to meeting the needs of our various clients at reasonable prices and have grown to be one of the premiere website design firms in Delaware County.

When you decide to partner with Kelly Website Design, we can guarantee you will have a full-functioning website that will effectively reach your targeted audience and help increase your company’s online profile.  By utilizing any Kelly Website Design service, you can rest assured your company will be at the forefront in an ever increasing and competitive online market. We can assure your website will be built with the newest and most advanced technologies and work across all web browsers (Chrome, Internet Explorer, Brave, Firefox and Edge) and viewable on multiple screen sizes from desktop computers, laptops, tablets and cell phones.

Why should you choose Kelly Website Design?

Quality of Work.

We offer high-quality, premium website design services that are customized to your needs. We will work with you from start to finish to understand your target audience and what your goals are. On every project, you will work directly with a single designer to provide you with a smooth transition from start to finish.

Experience Matters.

Our small team has worked with thousands of clients from small-business, start-ups and large corporations. You will be working closely with owner Ed Kelly who has been designing websites for over 20 years. He has a degree in Computer Science with minors in Web Technology, Graphic Design and Professional Education and has worked thousands of hours with various web platforms from pure html/css coding to CMS’s like WordPress, Joomla and more. We can assure you that you will be hard-pressed to find another website design firm that has the expertise we offer.

Competitive Pricing.

Our pricing at Kelly Website Design is competitively priced to give you the service you deserve and the results your company desires. We offer various packages to fit your needs starting with an $899 plan for start-ups using the WordPress Content Management System.

Money-Back Guarantee.

We strive to provide you with the highest possible customer service but if you should find yourself dissatisfied, we offer a 100% money back guarantee if you are not satisfied with your website mock-up. Please review our refund policy.

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