Core Web Vitals

A Guide to Core Web Vitals and What They Mean About Website Health

Google’s Core Web Vitals are a hot SEO topic. The update to Google’s algorithm began in June 2021. If you’ve seen declines in your rankings since this time, read on for a guide to how these changes may impact you.

What are Core Web Vitals?

Core Web Vitals are a way that Google analyzes your website’s user experience. The largest factors in these vitals are page speed and load time. But within these two aspects of core vitals you’ll need to consider:

  1. Largest contentful paint (LCP)
  2. First input delay (FID)
  3. Cumulative layout shift (CLS)

We’ll explain what these three terms mean and how you can improve them to earn back your SEO rankings following this change to Google’s algorithm.

Largest contentful paint (LCP)

LCP measures how many seconds it takes from when a page begins loading to when the largest image or block of text shows on the user’s screen so that the user can interact with the content.

This Core Web Vital does not focus on the time it takes for the full page to load. While that metric is important, it is separate from LCP.

Here’s what you need to know about LCP and how Google reviews it to impact your rankings:

  • According to the new algorithm, your site’s LCP should be 2.5 seconds or faster.
  • Quality hosting on fast servers will be the most essential element in improving your LCP.
  • Poorly sized images or images that are extremely large are some of the biggest factors in your website’s LCP. Scale the images before uploading them to optimize this part of your website.

First input delay (FID)

FID measures the time it takes before a visitor’s first action on the site. Websites generally load from the top down, meaning a user can interact with the website before it fully loads. That way, users don’t have to sit there until everything is ready if they have a general idea of what they’re looking for.

Interactions could be button or link clicks, hovering over a dropdown, using a menu to navigate to another page or several other on-page actions. Google sees this as an important statistic because it provides even more details about the user experience on your website.

Here’s what you need to know about FID according to Google’s algorithm change.

  • Your FID should be 100 milliseconds or faster
  • JavaScript loading is generally the largest factor in FID. Having your website load the JavaScript only when needed can help speed up your FID and avoid blocking interactions on the page.

Cumulative layout shift (CLS)

CLS takes place when elements shift during page load. You might have experienced this when loading a page where an element shows up in one place at first, and then shifts as the page loads. It can be very frustrating for users because they try to click on one thing and end up clicking something else because everything shifted.

Here’s what you need to know about Google’s algorithm change and CLS:

  • Your CLS should be .1 or less
  • Poor coding is the main contributor to this issue on websites. When code is poor, it can change dimensions for images or videos. Or it can keep web fronts from loading.

Unsure whether Core Web Vitals are contributing to your lackluster SEO performance? Contact us for a free quote.

Content Writing

How to Create Great Website Content That Converts

One of the largest holdups we see to website development projects is content. Websites must have content that speaks to customers to invite them to take the next step. Yet, finding the time to write content is tough and for many people writing content isn’t their specialty.

According to Neil Patel, the main reason people leave your website is that the content isn’t relevant to the customer’s needs.

No one knows your customers’ needs better than you do, so writing content should be easy, right? Not at all.

Summarizing customer problems in a simple statement is hard. And so is telling them how and why your products and services are the answer to their struggles.

We’ll explain how you can simplify the content-writing process while producing content that converts and speaks to customers in a dynamic way.

How to Write Great Website Content

Instead of sitting down to write your content, start with a strategy session. The goal of your strategy sessions is to gain a better understanding of who you are, what you do well and why customers look to you for solutions. Here’s a step-by-step process of what you should document before trying to write your content.

1. Start with your customer’s problem.

For example, a company that markets a software project needs to explain the challenges the software solves. In the case of marketing automation software, the customer’s challenge might be not having enough time to build effective relationships with their customers. At this point in your content, you aren’t talking about your products at all though. It’s about meeting customers where they are at.

2. Make a list of features and benefits.

List out the primary things your product or service offers. Those are the features. Then make a list of the benefits your customers get from those features. Going back to the marketing automation software example, here’s what a feature and benefits statement might look like.

  • Feature: Automate emails when a customer signs up through your website.
  • Benefit: Connect with customers the moment they show interest in your business

See how the feature explains what the software does, while the benefit shows what the customer gets from that feature?

3. List your market differentiators.

A market differentiator is how you position your product in the marketplace differently from your competitors. It might be a unique feature, different price point or customer support. Take a hard look at your competitors to see what their primary market differentiators are. You want to avoid leading with the same primary features or benefits of your product to make it clear how your market is different.

4. Outline your website content.

Now you have a better idea about how to talk about your business. Take some time to outline what pages you need on your website. This will likely be a tree list showing hierarchy and how pages relate to one another. It might look something like this.

  • Homepage
  • About the company
  • Services
    • Service
    • Service
    • Service
  • Reviews/Testimonials/Work portfolio
  • Blog
  • Contact Us

5. Take your strategy information and write your content page-by-page.

Start with your most important market differentiators and benefits. Those should be the lead content on your homepage. A good homepage should inform customers at a glance what your product is and why they need it. But remember, you’re not talking about yourself. You’re talking about the problems customers face and the solution you can present.

The homepage should link out to each of your main pages. So write a small paragraph about your services, another general overview of who you are and entice readers to check out your reviews/testimonials or portfolio to see for themselves the difference you make.

General Writing Tips

Website content is more enjoyable to read when it sounds natural and is broken into small, readable segments. Here are some ways to make your content inviting for customers.

  • Write like you talk: the more natural your content sounds and the less salesy it is, the better. Go ahead and avoid being too formal or unnatural sounding.
  • Avoid industry jargon. Jargon is words or phrases that are only prevalent in your industry. You likely know in-depth what these words or phrases mean because you live them day in and day out. But your customers don’t. Do what you can to avoid having these terms in your content.
  • Keep it short. Sentences, paragraphs and headlines should only be as long as they have to be. Use simpler sentence structures to make it simpler to read your content. Break up paragraphs into only a couple of sentences each. And do your best to say what you need to say in as few words as necessary in your headlines and headers.
  • Use lots of headings. Headings are attention grabbers. They should summarize the content that follows in a simple way. Show importance by using headlines and subheads that provide further detail.
  • Create skimmable content. Bulleted lists and numbered lists make content easier to skim and help readers understand your points in a simple format.

When to Hire a Website Copywriter

Sometimes, finding the time to write content or knowing how to build out the strategy side of content is too much to do on your own. When that happens, it’s time to look for a good website copywriter.

Look through your network on LinkedIn to see who you might already know who provides this service. Otherwise, look for professionals in your area and ask for references and content they’ve written for other customers.

When working with a website copywriter, be prepared to spend some time on the phone going through the steps listed above. Your copywriter can guide you in understanding your market differentiators, features and benefits, etc. But they’ll need some time with you to learn more about your company and what you stand for.

Make yourself available to your copywriter throughout the project as they might have follow-up questions for you. These might include general information about your company or assistance in performing industry research.

In the end, your website will perform much better when it starts with great content. Give this step the time and importance it deserves. Then find a professional website designer to make the content look great and visually connect with your customers.

Kelly Website Design offers website design, hosting and management. Contact us now for more information about these services.

Cool Things You Can Do with WPForms

Forms are an essential element of your WordPress website. They help you take customer inquiries and build your following. But many people don’t use WPForms to their full advantage.

WPForms is just one of many plugins that can power the following website functionality.

  • Contact forms
  • Payment forms
  • Survey forms
  • Newsletter forms
  • Registration forms

Start taking full advantage of this incredible tool to build your business and increase your sales. Here are the great things you can do with WPForms.

Use Conditional Logic

Customize your forms based on some early dropdown menus. Based on how customers answer these questions, you can add additional boxes or adjust other dropdown options.

You can also hide fields that you don’t need based on early answers from website visitors.

Route Form Responses Accordingly

With just one contact page, you can route content to the appropriate teams. Some websites create clutter by having various contact forms to reach different teams, such as customer service, IT support or sales. But instead, use one form and then allow users to select the area of inquiry they’re making. You’ll then route that message based on what the user indicated in the form.

Customize Response Messages

Based on how users fill out your website form, you can post different messages telling customers what to expect next. You can put a basic thank you note after they make a purchase. Or you can send them to a different webpage upon completing the form. This might help in answering their question through a knowledge base or FAQ page while you work to answer it personally.

Add the Form Abandonment Addon

Getting more leads out of your website is important to growing your business. Do this by adding the Form Abandonment Addon. This way you can still see contact information for individuals who start a form but don’t hit submit.

Astoundingly, 81 percent of people begin filling out a form but fail to submit it. You’ll get many more leads if you use the abandonment addon.

Use Multipage Forms

Sometimes forms are just too overwhelming for your website visitors. They look at all the boxes they have to complete and abandon the experience before ever starting.

Multipage forms with a bar at the top that show progress can help increase your form fills. Forms broken down into smaller chunks generally get a greater completion rate.

Connect Your Forms to Marketing Automation Software

You can connect WPForms to your marketing automation software using Zapier. You’ll have tons of options for what software to use. But this way, you can automate follow-up messages and speed up the process of getting data into a CRM or database to ensure you understand your customers and prospects on a deeper level.

Preset Open and Close Dates

For temporary surveys or promotions, you can set an open and close date for your forms automatically. Use the form scheduling options in WPForms to power this functionality. Now, you won’t have to worry about being on your computer at a set date and time to make adjustments to your form.

You can do the same thing with forms once you reach a certain response rate. For example, if you can only accept 100 form submissions during a flash sale or timely promotion, you can automate the closure based on responses.

Restrict Forms to Members Only

Use the Form Locker Addon to only allow members to submit a form. This can be helpful for closed communities or for adjusting forms based on whether a customer is logged in from completing an order. This will also make it easier to see what survey responses are from existing customers and which are from prospects.

You can restrict webinar registrations to those who pay subscription fees or only take RSVPs from pre-approved individuals.

Setup Image Fields

Instead of generic words and phrases for your field options, you can setup image fields to bring the options to life. Use checkboxes or multiple choice but place a photo next to the option alongside the name for the item. This will simplify the completion process for your users.

Add GDPR Compliance Checkboxes to Forms

The European Union’s General Data Protection Regulation (GDPR) requires that users consent to the use of their information and cookies. You could face enormous fines if you don’t comply with these laws.

Add a simple check box that enables you to collect GDPR compliance. You can add another checkbox to disable user cookies for those that prefer you not track them in that way.

Customize the Types of Data a User Can Input

Use input masks to customize what data a user can put into your forms. For example, a ZIP code requires five digits for submission. Or a username must be 6-12 characters long.

This provides some data validation to prevent errors. Likewise, you can use this mask to ensure that email addresses all include an @ to ensure the data is usable. Or that phone numbers include area codes so that they’re a total of 10 digits long.

Bulk Add Multiple Choices for Forms

Everyone wants to save time! You can bulk add your multiple choice options using the import option. This will help you get the answers you want on your multiple-choice form while avoiding copying and pasting tons of options.

Choose Payment Options

Allow users to submit payment using different payment forms. Payment forms might be PayPal, Stripe or other gateways. You can give your users options when it comes to how to pay for something but only give the options for payment forms you want to accept.

Additionally, you can allow users to set recurring payments. This is great for companies that accept subscriptions or that charge a retainer for services rendered.

Build NPS Surveys to Learn About Your Customers Over Time

Net Promoter Score (NPS) surveys help you understand how perceptions of your company change over time. Use the NPS functionality in WPForms to gather this valuable data. Then visualize the data how it best serves your needs.

Integrating WPForms to Your Website

If you need help integrating WPForms into your website, Kelly Website Design can help. We’ll work with you to recommend best practices and help you get the most out of your website forms. Contact us now for more details.

How to Accept Cryptocurrency on Your Website

If you’re looking to maximize your website’s earning potential, you might want to consider accepting cryptocurrency.

You might have heard of bitcoin, which is a type of cryptocurrency. Other popular forms of cryptocurrency include Ethereum and Litecoin. As it grows in popularity, businesses that accept cryptocurrency as a form of payment can attract a unique kind of customer.

What Is Cryptocurrency?

So what is cryptocurrency? It’s a form of payment based on blockchain technology. It doesn’t get housed in banks or other types of financial institutions the way other legal tender does. The blockchain holds details about a person or entity’s transactions to keep track of its cryptocurrency available.

Units of currency are called tokens. To earn cryptocurrency, “miners” solve complicated algorithms out in the crypto network. For each algorithm they solve, they add cryptocurrency to the blockchain.

When these miners solve an algorithm, it helps verify transactions, which is why those miners get awarded with a token for their work.

Why Accept Cryptocurrency?

Each month, users create an additional 300,000 bitcoin wallets, proving that cryptocurrency is here to stay and will likely continue to grow. And with those continuously expanding bitcoin wallets, many businesses have chosen to begin accepting digital currency.

Popular companies you might have heard about that accept digital currency include PayPal, Expedia, Microsoft, Reddit, WordPress and Etsy.

Organizations that choose to accept bitcoin and other cryptocurrencies experience these great benefits.

  • Additional customer traffic: people who are involved in cryptocurrencies tend to get pretty excited when a new merchant accepts digital currency. This leads to them helping to spread the word about that business within the community.
  • Repeat customers: when merchants accept cryptocurrency, they show customers that they understand them. This builds a stronger relationship between the business and the customer. This helps build repeat customers.
  • Fast payment processing: because cryptocurrency is a digital currency, transactions are almost instant. You won’t have to wait tons of time for your transactions to process.
  • Improved cash flow and money availability: since payments process so quickly, you can easily withdraw the currency or use it to purchase additional products and supplies for your business. This provides better cash flow for you to operate your business.
  • Lower processing fees: you’ll pay about half as much to process a cryptocurrency transaction than you would for someone to use a credit or debit card on your website.

Ways to Accept Cryptocurrency

The simplest way to accept cryptocurrency on your WordPress website is to use the CoinGate plugin. Even once you have the plugin, you’ll need to go into your settings within WooCommerce to activate cryptocurrency payments.

Within the settings, click the checkout tab, and then CoinGate. On that page, you’ll see a checkbox for “Enable Bitcoin payment via CoinGate.”

Before activating this, just be sure that you set up your CoinGate account and enter your API keys in the settings to ensure your transactions go to the right places. You’ll get your API information from CoinGate in the dropdown under your profile where it says, “API Apps.”

You’ll have the option to customize tons of other settings within your website as well for how you take payments and how you work with them as far as your accounting procedures.

Help Setting Up Your Website’s Cryptocurrency Payments

Kelly Website Design offers website support for e-commerce websites and standard websites. Whether you need to add cryptocurrency payment options or are looking for a fresh design, we’re the team that can help.

Contact us to learn more about our services and how we can get you set up with cryptocurrency.

Website Accessibility

Why Is Website Accessibility So Important?

One in four Americans has some form of a disability. That means that 25 percent of your target audience might not be able to view or navigate your website if you haven’t considered its accessibility.

Failing to make website accessibility a priority can also mean you could face fines and lawsuits from individuals who are unable to access your website.

Let’s review what website accessibility is and why it matters to your business.

What Is Website Accessibility?

Website accessibility is about making sure that all people can “perceive, understand, navigate and interact with the Web.” This includes people with auditory, visual, cognitive, speech, neurological and physical disabilities.

Additionally, those with disabilities should be able to contribute to the web just like anyone else.

An accessible website provides the necessary details for screen readers to describe what’s on-screen for those with visual disabilities, makes it possible to navigate for those who can’t use a traditional keyboard or mouse, etc.

The W3C Web Accessibility Initiative provides guidelines and resources for people who manage websites. These guidelines provide technical specifications for ensuring that a website is available to everyone. These standards are international to ensure that all people can access the web from anywhere.

Why Website Accessibility Matters

Just like brick-and-mortar stores have accessibility requirements, so does online commerce and browsing. Without such guidelines, businesses might miss out on serving a large population of consumers. Here’s a look at why you should make your website accessible.

  1. You’ll expand your customer base. When a person with disabilities visits your site, are they able to browse its contents with ease? Or will they constantly come upon areas they can’t view or understand because you haven’t considered your website’s accessibility? If they get there and there’s nothing there for them, they’ll go to your competitors. And your competitors might be better prepared to serve their needs. Now you’ve lost a customer, which you don’t want to do in today’s competitive landscape.
  2. Lawsuits are far costlier than a website accessibility specialist. In 2018, there were 2,200 website accessibility lawsuits filed. The number of lawsuits continues to rise each year, and companies of all sizes are being forced to pay out large fines and settlements due to their website’s lack of accessibility. In 2019, the Supreme Court ordered Dominoes to pay out a large settlement due to a lack of accessibility of both their website and mobile app. The cost of a lawsuit, even if you win, will be far greater than the cost of making your website accessible now. 
  3. Fewer offline queries. If your website is not accessible, individuals with disabilities might flood your phone lines and get in touch via alternate methods. This can be time-consuming and not have as good of an ROI as website transactions do. Making your website accessible from the start can help reduce these inquiries.

How to Make Your Website Accessible

The W3C Web Accessibility Initiative outlines many rules and regulations for what makes a website accessible. This includes but is not limited to:

  • Adding alt text to all images
  • Ensuring appropriate color contrast
  • Making text resizable
  • Creating keyboard accessible graphs and tables
  • Not timing out forms and fields
  • Not requiring CAPTCHA
  • Using specific link anchor text instead of text like “click here”
  • Keeping error messages clear and concise

The process can be time-consuming and tedious. It’s often a job that’s best for an expert. Kelly Website Design offers website accessibility services to help you stay compliant with the law and welcome all customers. Contact us to learn more.

Website Social Media Sharing

Social Media Website Design Tips and Tricks

Do you know what your website looks like when it’s shared on social media as a link? If not, take a moment and copy and paste the link to your homepage into the most popular social media platforms.

Does a nice image appear and a good description of the page? If not, you need to review your website’s settings. You should never discourage users from sharing your website on social media or make it look unattractive or uninviting to visit your website.

You do have control over what your website looks like when shared on social media. Here’s a look at how to modify these elements and ensure they look great from every angle.

The Social Media Website Image Users See

During your test, you might have seen a default illustration or icon instead of a photo from your website. Or, the social media platform might have used your logo in the image field because that’s the only image on the page.

Social media platforms will look for an image to place there. If none exists, the link will look dull and there won’t be anything to entice the reader to click.

Here’s a look at the dimensions of three of the most popular social media sites that provide link previews.

  • Facebook link preview dimensions are 1200 by 630 pixels
  • Twitter link preview dimensions are 1200 by 675 pixels
  • LinkedIn link preview dimensions are 1200 by 627 pixels

You’ll see that the dimensions are very similar. The best thing to do is to start with an image that’s 1200 by 627 pixels. Create a great design. Then, add some free space to the top and bottom to make it 675 pixels tall, which is the tallest of the three.

This way, when the other platforms crop the image, you won’t lose any important details in the process.

Use that image as the featured image for the page or post within WordPress. This will tell social media platforms that this is the image you’d like to use on social media.

Additionally, you can use the Yoast plugin to see a preview of your link on social media. And in this box, you can also change the social media image to something else.

The Social Media Website Text Users See

The text that social media platforms pull in is your page title. This should be optimized for SEO but also still sound natural to read. Based on your site’s settings, it should also pull over your site’s name after the page title.

The smaller text below that is your meta description, which should tell the reader even more details about the article.

If for some reason you have a page title that isn’t especially compelling when shared on social media but is optimized for other purposes, you can use the Yoast plugin to customize that text as well.

Expert Social Media Website Design

For website optimization from search engines to social media, contact Kelly Website Design. Our team has vast experience helping businesses build an effective online presence.

Why Your Business Needs Managed WordPress Hosting

Managed WordPress Hosting: Budget Hosting vs. a Local Provider

Budget website hosting platforms are everywhere, from Bluehost to GoDaddy, you can host your website for just a few dollars a month. But what you might not know is that these plans are stripped down.

And because these platforms host so many websites, they’re a huge target for malicious activity. That means that your website is vulnerable to outages that the large hosting sites experience. When they go down, so will your website.

The issue that could be affecting your website’s hosting could be as simple as a maintenance error that leaves your website unavailable for hours like Bluehost experienced a few years ago.

Choosing a local WordPress hosting company like Kelly Website Design means you get reliable hosting with a suite of services that help protect your website, provide traffic insights and SEO information to help you grow your business.

Constant Updates, Scans and Backups with Managed WordPress Hosting

In addition to being a more stable WordPress hosting option, Kelly Website Design also offers regular updates for WordPress, your website theme and plugins. It’s important that you don’t blindly update themes and plugins without checking compatibility with new versions of WordPress.

Failing to update the various aspects of your WordPress website can leave you vulnerable to hackers. You certainly want to monitor these updates to ensure you always have the best security and protection for your site.

Not only do we ensure your website is regularly updated, but we also do a daily security scan. This way, we can detect concerns before they become large issues to close security gaps before they become an issue for you.

With Kelly Website Design Managed WordPress Hosting, you also get regular website backups and contact form backups. In case anything were to go wrong with your website, we could get it back up in minutes thanks to these constant backups.

Monthly Reports Included

When you use a budget hosting platform, you’re left to interpret your website data on your own. You might even need to purchase additional software to get the insights you want on SEO and uptime.

But with Kelly Website Design, we provide monthly reports. These reports include:

  • SEO
  • Google Analytics
  • Rankings
  • Backups
  • Uptime
  • Updates
  • And MORE…

Because we’re a local company, we’re easy to reach when you need assistance and we can tailor your website hosting experience to match your needs.

Managed Website Hosting from Kelly Website Design

We offer this outstanding service for just $55 a month. It includes an SSL Certificate and 10 GB of monthly bandwidth. If you need more bandwidth, we can provide an extra 1 GB for $5 more per month.

With us, you have room to grow your website presence without running out of space or experiencing slower website speeds.

Pair our Managed WordPress Hosting with our sleek, conversion-focused website design services and your online presence will be polished, reliable and attractive to prospective customers.

Contact us to learn more about our services and how we can take your online presence to the next level with Managed WordPress Hosting and other website services.

How to Prepare for a Website Design Project

Steps to Prepare for a Website Design Project

If you’re starting a new business or looking to freshen up your online presence with a new website, there are some steps you should take to prepare for the project. While a website designer will offer you guidance along the way, some preparation can ensure the process moves along smoothly and swiftly.

Your website designer will create an outstanding customer experience and an attractive look and feel for your website with an eye toward SEO and simple navigation. Your job will be to prepare the necessary collateral for the website.

5 Steps to Prepare for a Website Design Project

You can prepare yourself and your business for a website design project in 5 easy steps. The more thorough you can be in your preparation, the easier the website project will go, and in some cases, you’ll end up with a better website.

Step 1: Outlining your web pages

Take a moment to outline your website. This is also called a sitemap and helps your website designer create menus and navigation that will fit your website’s structure. Most websites feature a homepage, about page and product/service pages. But you might have additional pages, such as bio pages for your staff, a blog or industry-specific information.

Step 2: Create content for each page

Now that you have an outline for what webpages you want to include, you should start writing the copy for these pages. You can write the content yourself or hire a copywriter to complete your content. Consider breaking your content up into short, readable segments. This will make your pages more inviting. Use headings and bulleted or numbered lists to keep content short and readable.

Step 3: Outline your branding

Before your website designer can create a stunning website experience, they’ll need to know more about your branding. Outline your preferred fonts, color palette, and elements you’d like included in your website. The clearer and complete you can make your brand guidelines, the easier it will be for your web designer to do their work.

Step 4: Create an online folder with images, illustrations and content to share with your website designer

Using a cloud program, such as Dropbox or Google Drive, upload all content, images, illustrations, etc. to a folder so you can share that content with your website designer. Having all this content in final state will make it simple and easy for your website designer to get to work immediately. It’s a good idea to put your sitemap in this folder as well so that your website designer can see how the content comes together.

Step 5: Hire a website designer

Now that you have all your planning and preparation in place, it’s time to hire a website designer. Read online reviews to learn more about the designer and other customers’ experiences with them. Check out case studies and samples of work on their website or portfolio to learn more about their skills and expertise. Ask for specific industry experience if you think that’s important to your project.

Kelly Website Design has extensive experience in creating professional websites and e-commerce stores. Contact us to learn more about our service offerings.

How Website Design Could Affect Your Sales

Online sales continue to grow. In fact, 2019 saw a 14.9 percent increase in online sales over the previous year, accounting for $601.75 billion nationally. Sales through your website are a crucial aspect of your business because so much consumer spending now occurs online. A difficult reality to face for many businesses is that website design could have a large impact on your sales.

When a website visitor lands on your site, you only have a couple of seconds to draw them in and convince them to make a purchase. The experience they have within those first few seconds will dictate whether or not they leave and go to a competitor whose website is more attractive or better suited to their needs.

As you evaluate your website, here are some ways in which website design can affect your sales and what you should do about it.

Lack of Design Fails to Guide Visitors Through Your Site

Websites that have effective design showcase the various aspects of your products or services that help users make a purchasing decision. Websites with a strong design never leave a visitor wondering what they should do next on the site.

For example, product pages should have clear “add to cart” buttons. And below the main product, you should be showcasing similar products that generally accompany that product. This helps highlight the overall value you offer and the breadth of that offering.

Website visitors who land on your homepage first should be able to ascertain your key consumer benefit and understand your brand story at a glance. As you consider the flow of users through your website, you should know that website design is about more than making a website that looks good. It’s about simple, effective navigation that nudges your visitor to where you want them to go.

Slow Load Times Can Lead to Abandonment

When your website loads slowly, you could be losing customers. People’s lives today are busy and they expect speed and immediacy from websites. No one wants to wait around for your website to load, especially when there are so many competitors out there that do the same things you do.

Well designed websites load quickly to ensure your visitors get the crucial information they need to make a purchasing decision. You should discuss with your website developer how you can use file types appropriately and cut down on unnecessary code to ensure a speedy website so you don’t lose the sale.

Misplaced or Poor Calls to Action

When your calls to action are weak, misplaced or nonexistent, you risk losing sales. Some websites are so cluttered with calls to action that they don’t guide the user at all and can cause overwhelm.

There are three elements to a good call to action. They should be inviting, clear and bold to ensure your website visitors want to click them and can’t possibly ignore them.

Consider what your call to action should be on every page. Even your about the company page should have some call to action. It could be softer, such as a contact us instead of a purchase from us button. Nonetheless, it should be present on your page. Failure to include a call to action on every page could lead to missed sales opportunities.

Dull, Outdated Websites Don’t Invite Sharing

One of the best ways to earn new customers is through referrals. And to invite referrals, your website should be something that your customers are proud to share with their friends. The more inviting and neater it is, the more likely your customers will be to share it.

Websites that are extremely out of date or hard to read won’t compel your visitors to share them. Ensure your website is modern and sleek to get more referral marketing.

Kelly Website Design can modernize your website and ensure you get as much sales value as possible from it. Contact us to get started with your website design project.

5 Website Updates for Businesses to Thrive During the Coronavirus Pandemic

One aspect of business operations and strategy that has become quite clear in the wake of the coronavirus pandemic is that digital communication is crucial. Most digital communication starts and ends with a strong company website.

If you haven’t taken the time to review your website strategy as government mandates require alterations to your business, it’s certainly time now to do that website review. A strong website could be the difference between your business thriving and surviving during the pandemic and going out of business due to a lack of income.

As you review your company website, here are the five updates you should consider to keep your business alive and thriving during these challenging times.

Update Your Homepage With Relevant Information

The big question consumers have right now for businesses is whether or not they are open and accepting orders. From the moment your customers land on your site, this information should be apparent. Make sure your homepage explains that you are open and ready for business.

Have a statement in the website banner or somewhere else that’s prominent making this evident. The banner can link out to a more detailed explanation of adjustments you’ve made to your business model or new expectations in product/service delivery timeframes.

If you are unable to continue operating your business, you should still make this apparent on your homepage and set timelines for when you anticipate reopening. While you might have to update those timelines regularly, it still gives your customers an idea of what to expect from you.

Add/Enhance Your eCommerce Ability

Some companies that never operated within the e-commerce space are now required to do so due to brick and mortar closures and the suspension of events, such as farmers’ markets. If your e-commerce capability was limited, it’s time to expand that capability.

Some things you want to consider in your e-commerce capability include:

  • In stock notifications
  • Inventory management (as your online business grows, you won’t be able to keep up with manual spreadsheet inventory or other manual means of keeping track of this information)
  • Pickup options (for stores that had a brick and mortar presence that now can no longer permit people in-store)

Add Interactive Content

With newfound time on their hands, people are turning to online content to fill their free time. Review how interactive your website is. Consider adding videos, courses and interaction feedback to your website to encourage return visitors and shares on social media.

Review Logistic Details and Turn Around Times

Not only is the coronavirus affecting a company’s ability to operate brick and mortar locations, but it is also putting strains on the supply chain and shipping. Because so many goods are being transported via the mail and other shipping services, timelines for delivery might be longer.

Review the promises that you make on your website for shipping timelines and delivery. Make sure these are still realistic with your new staffing levels and the options that mail and carrier services are offering now. Do not over-promise during these challenging times because your customers are counting on you.

Analyze Your Website Data and Calls to Action

Take an in-depth look at your website analytics. Review where people are exiting your website from and pages with high bounce rates. You might be losing these valuable customers due to a lack of a call to action or a weak call to action.

Invest time in ensuring that every page on your website is performing at its optimal capability to bring in new customers and prospects.

If you need help reviewing your website’s design and functionality, contact Kelly Website Design for expert service in Radnor, Media, Springfield, Ridley, Havertown, Philadelphia,  and West Chester.

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