Cool Things You Can Do with WPForms
Forms are an essential element of your WordPress website. They help you take customer inquiries and build your following. But many people don’t use WPForms to their full advantage.
WPForms is just one of many plugins that can power the following website functionality.
- Contact forms
- Payment forms
- Survey forms
- Newsletter forms
- Registration forms
Start taking full advantage of this incredible tool to build your business and increase your sales. Here are the great things you can do with WPForms.
Use Conditional Logic
Customize your forms based on some early dropdown menus. Based on how customers answer these questions, you can add additional boxes or adjust other dropdown options.
You can also hide fields that you don’t need based on early answers from website visitors.
Route Form Responses Accordingly
With just one contact page, you can route content to the appropriate teams. Some websites create clutter by having various contact forms to reach different teams, such as customer service, IT support or sales. But instead, use one form and then allow users to select the area of inquiry they’re making. You’ll then route that message based on what the user indicated in the form.
Customize Response Messages
Based on how users fill out your website form, you can post different messages telling customers what to expect next. You can put a basic thank you note after they make a purchase. Or you can send them to a different webpage upon completing the form. This might help in answering their question through a knowledge base or FAQ page while you work to answer it personally.
Add the Form Abandonment Addon
Getting more leads out of your website is important to growing your business. Do this by adding the Form Abandonment Addon. This way you can still see contact information for individuals who start a form but don’t hit submit.
Astoundingly, 81 percent of people begin filling out a form but fail to submit it. You’ll get many more leads if you use the abandonment addon.
Use Multipage Forms
Sometimes forms are just too overwhelming for your website visitors. They look at all the boxes they have to complete and abandon the experience before ever starting.
Multipage forms with a bar at the top that show progress can help increase your form fills. Forms broken down into smaller chunks generally get a greater completion rate.
Connect Your Forms to Marketing Automation Software
You can connect WPForms to your marketing automation software using Zapier. You’ll have tons of options for what software to use. But this way, you can automate follow-up messages and speed up the process of getting data into a CRM or database to ensure you understand your customers and prospects on a deeper level.
Preset Open and Close Dates
For temporary surveys or promotions, you can set an open and close date for your forms automatically. Use the form scheduling options in WPForms to power this functionality. Now, you won’t have to worry about being on your computer at a set date and time to make adjustments to your form.
You can do the same thing with forms once you reach a certain response rate. For example, if you can only accept 100 form submissions during a flash sale or timely promotion, you can automate the closure based on responses.
Restrict Forms to Members Only
Use the Form Locker Addon to only allow members to submit a form. This can be helpful for closed communities or for adjusting forms based on whether a customer is logged in from completing an order. This will also make it easier to see what survey responses are from existing customers and which are from prospects.
You can restrict webinar registrations to those who pay subscription fees or only take RSVPs from pre-approved individuals.
Setup Image Fields
Instead of generic words and phrases for your field options, you can setup image fields to bring the options to life. Use checkboxes or multiple choice but place a photo next to the option alongside the name for the item. This will simplify the completion process for your users.
Add GDPR Compliance Checkboxes to Forms
The European Union’s General Data Protection Regulation (GDPR) requires that users consent to the use of their information and cookies. You could face enormous fines if you don’t comply with these laws.
Add a simple check box that enables you to collect GDPR compliance. You can add another checkbox to disable user cookies for those that prefer you not track them in that way.
Customize the Types of Data a User Can Input
Use input masks to customize what data a user can put into your forms. For example, a ZIP code requires five digits for submission. Or a username must be 6-12 characters long.
This provides some data validation to prevent errors. Likewise, you can use this mask to ensure that email addresses all include an @ to ensure the data is usable. Or that phone numbers include area codes so that they’re a total of 10 digits long.
Bulk Add Multiple Choices for Forms
Everyone wants to save time! You can bulk add your multiple choice options using the import option. This will help you get the answers you want on your multiple-choice form while avoiding copying and pasting tons of options.
Choose Payment Options
Allow users to submit payment using different payment forms. Payment forms might be PayPal, Stripe or other gateways. You can give your users options when it comes to how to pay for something but only give the options for payment forms you want to accept.
Additionally, you can allow users to set recurring payments. This is great for companies that accept subscriptions or that charge a retainer for services rendered.
Build NPS Surveys to Learn About Your Customers Over Time
Net Promoter Score (NPS) surveys help you understand how perceptions of your company change over time. Use the NPS functionality in WPForms to gather this valuable data. Then visualize the data how it best serves your needs.
Integrating WPForms to Your Website
If you need help integrating WPForms into your website, Kelly Website Design can help. We’ll work with you to recommend best practices and help you get the most out of your website forms. Contact us now for more details.