As smartphones become the most dominant driving force of internet traffic – a responsive website is probably the most sought-after element in web designing. It includes the ability of a website to adjust to any device, such as a PC, laptop or a smartphone, without losing its speed or quality.
Businesses now make sure that their website runs fast across all devices. Most web designing services optimize a website to run well on all devices — to keep visitors from straying away and to provide a seamless experience to the visitor.
If you are a business owner, who is unsure about the integration of a responsive web design for your website, let us enlighten you with what it can do for you:
Responsive Website Design
The main purpose of a responsive web design is to ensure that a website runs smoothly on all devices, regardless of their specs, screen size or features. An advanced flexible layout allows web designers to make sure all media runs well on the website.
Today more people use smartphones to check out websites. A responsive web design helps avoid unnecessary scrolling, so visitors experience a smooth transition from one page to the other. It improves traffic and increases chances of conversion.
Instead of designing multiple websites for different platforms, you can have one layout that works well on all devices.
Why A Responsive Web Design Matters For Your Business
A well-performing website can do wonders for a business. Let’s see how it can help achieve your business goals:
When a user comes across a website that is fast and has minimum page-load time — it has a major impact on conversion and the visitor often becomes a customer. Studies suggest that over 62% ecommerce stores were able to improve sales with a more responsive website.
Navigation becomes easier and the visitor can quickly switch between pages. It helps with the decision-making process of a visitor, which in turn, increases sales.
Helps Reach Out To Mobile Audiences
The ever-increasing use of smartphones has generated even a bigger demand for a responsive website. Recent research shows that 72% people prefer a more mobile-friendly website.
It is imperative for businesses to switch to a responsive web design to market their brand and increase revenue.
Improved Visibility On Search Engines
Search engine optimization helps improve a website’s ranking on Google and other search engines. The higher a website the better are its chances to attract potential customers. With regular tweaks in its algorithm, Google prefers to rank responsive websites higher.
A responsive website helps a business save money by eliminating the need for multiple websites. Investing in a high quality business website goes a long way in achieving the long-term goals of a business or company.
A fast-performing website can do wonders for your business, both in the short and long term. It allows you to market your brand and helps the visitor make his/her buying decision.
It is a cost-effective solution to everyday business worries. With a website that ranks higher on Google, business owners do not have to worry about online marketing. Users enjoy the experience and are able to make a purchase right then and there.
If you are a business owner who wants to create brand awareness and increase sales, we suggest you contact a website design company that caters to your business needs today!