Your logo is so much more than just a pretty picture on your stationary or website. Your logo is a graphical representation of your brand. What exactly does this mean? It means that your customers will infer something about your company when they see your logo. A well-designed logo is memorable and conveys a positive message about your business. It also implies competence, as well as professionalism. Additionally, it creates brand recognition and will, over time, increase your market share and sales. Conversely, a poorly designed logo is forgettable, may imply incompetence and a degree of amateurishness. It might even drive customers away. At Kelly Website Design, our team of professionals will work closely with you to design a logo that promotes positive brand recognition for your business.
Our Logo Design Process
We have a five-step design process to ensure you get the perfect logo for your business:
- We will discuss logos you like, and look at examples you provide. If you don’t have any examples, that is ok. We have a large selection of examples to provide.
- We sketch several concepts to fit your custom logo idea.
- You choose the concept you like, and we redesign this logo to your specifications. If you like different aspects of several of our sketches, we can combine them into one logo. If you did not like any of our concepts, you can opt out at this point with no fee. We are confident, however, that you will love our logo designs.
- We complete the final redesign according to your specifications.
- The logo is delivered to you in print and web formats.
Important Considerations
When you think about the logo for your business, there are several factors you should consider. First, colors really matter. You should not pick a color just because it is your favorite. Why? Numerous studies have shown that colors invoke feelings. What feeling do you want your logo to create in your customers? Red, for instance, invokes feelings of energy, intensity, and aggressiveness. It is commonly used in logos for soda and energy drinks. Blue, on the other hand, conveys calmness, trust, confidence, and comfort. It is frequently used in logos for medical providers. No matter what your business, our design experts can help you choose the best color for your logo.
The second major consideration is versatility. Avoid choosing images that are too trendy and might lose their meaning in several years. A well-designed logo will be as relevant twenty years from now as it is today. A logo should also be designed to look great no matter where it is placed. Over the life of your company, your logo will potentially be used in a variety of media. It is also possible that it will sometimes be printed in black and white. It should translate well regardless. Our team of professionals will make sure your logo is versatile and will stand the test of time.
