Tag: facebook

Facebook Organic

How to Increase Your Facebook Organic Reach

Facebook’s organic reach has been on a steady decline over the last several years as the platform tries to push brands to purchase ads and promote content. The average organic reach for a post is only 5.2 percent of a Facebook page’s total audience.

So even if you’ve built an outstanding following, your everyday posts will only reach a fraction of your audience. The key to changing this metric for your business is in varying your content and learning more about what resonates with your following.

Ultimately, Facebook aims to delight users when they log in, so they serve those visitors content similar to things they’ve liked, commented on or shared recently. To increase your organic reach, you need to increase engagement. And to do that, you’ll need to vary your content.

Host Facebook Live Sessions

Faithful followers of your brand will get a notification when you go live. And the more they watch the live videos, the more notifications Facebook will send your followers about these videos.

Plus, live sessions invite interactions. Followers can comment and ask questions while you discuss a product launch, sale or other news. You can also offer sessions where followers can ask you anything, which might be like getting free insights if you’re an expert in your field.

To do Facebook Live correctly though, you need to advertise when the live sessions will be. Or set a schedule that you’re always live on Tuesdays at 7 p.m. or at another convenient time that meets the needs of your customers.

Announce your live sessions on more than just your Facebook page. Add information to your website, send out an email to your list or add the content to your other social platforms.

Create a Facebook Story

Facebook stories are available for 24 hours. They are a collection of photos or videos that are timely and relevant. When users log into Facebook, the top of the page highlights new stories from the friends and pages they follow. And if they view your story regularly, Facebook will also send your followers notifications when you add to your story to make sure they don’t miss it.

When posting to your Facebook story, consider these tips.

  • Be personable. Since these posts are only there for 24 hours, you can show even more of your personality. That’s not to say you should be unprofessional. But consider short videos that show a little insight into your operations.
  • Ask questions to encourage interactions. The more interaction you get on a post, the more the Facebook algorithm will favor your content.
  • Provide answers to common questions. Review your customer service requests from the last month to see trending topics that people tend to ask frequently. This allows you to be proactive for those who haven’t taken the time to ask the question yet.
  • Share information from your clients. People love to see content from other customers to see what it’s really like to work with your company.
  • Be consistent in your story posting. The more consistent you are in posting and making sure there’s new content on your story, the more your followers will view and engage with the content.

Generate Customer Polls

Creating engagement with your followers is how you really move the needle in getting Facebook to show your content to more followers.

Facebook polls are a great way to get fast and easy interaction. Ask questions that help followers consider their preferences and needs. You’ll get valuable insights while building your social media engagement.

Share Content from Your Followers

Don’t just post content you create. Share relevant information from other brands and services in your industry. And reshare information from satisfied customers who leave a review on your Facebook page or who post about your products or services.

Good social media listening tools will help you find these posts so you can share them with ease.

Be Responsive to Followers

When a customer comments on your posts or stories, be responsive. It’s important to encourage continued engagement by interacting with your followers. Otherwise, you look cold and lacking in customer service skills.

If you need help managing your social media, Kelly Website Design offers this service. Reach out to us for more information about how we help businesses grow their social following.

Social Media Marketing: How Does It Help Your Business Grow?

Does Your Business Really Need Social Media?

You hear the hype about Facebook and Twitter all the time. You know a lot of businesses have Facebook pages and Twitter accounts, but you naturally have some questions before you take the big leap. Does your business really need to use social media? Will social media actually help your business? Is it worth the expense? The answer to these three questions is a resounding “YES!” However, there is one caveat: You must setup and utilize your social media presence properly in order to get a good return on your investment. Fortunately, Aivada Website Design can help. If you need social media marketing in Philadelphia or Delaware County, give us a call for a free consultation today.

How Does Social Media Marketing Help?​

For hundreds of years now, consumers have been bombarded with marketing messages and sales pitches – whether they wanted to hear them or not. This type of advertising, known as “outbound marketing” or “interruptive marketing”, is quickly becoming a thing of the past. There are two main reasons for this. First, consumers are increasing becoming skeptical of anything that remotely resembles a sales pitch. Second, it is simply not the most effective way to reach your target audience. Outbound marketing campaigns are a lot like trying to throw darts while blindfolded. You might hit the bulls-eye, but you might also miss the dartboard altogether. Consider for a moment how many television commercials you have seen in your lifetime for products for which you had zero interest. You did not ask for, want or need the information, but you received it regardless.

Social media marketing, which, along with other forms of online marketing, is referred to as “inbound marketing”, is different. It is more like an expert marksman throwing darts and hitting the bulls-eye every single time. Why? Because the consumer comes to the business. The consumer seeks out the information that he or she wants or needs. Of course, it is not quite this simple. A business cannot merely set up a Facebook page and wait for the consumers to show up. This is why Philadelphia and Delaware County businesses in need of social media marketing assistance need to contact Aivada Website Design.

How Does Kelly Website Design Help with Social Media Marketing?

Kelly Website Design helps Philadelphia and Delaware County businesses with social media marketing every single day. We will not only help you set up an online presence consistent with your brand, but we will help in several other ways, as well. We will help you get new followers, who are genuinely interested in your product or service – we never “purchase” followers! We will provide high-quality content to keep them coming back to your sites again and again. And, we will engage and interact with your followers to convert them into loyal consumers. We can also assist you with advertising on social media sites to boost your profile using one of our website management plans.

f your business is not utilizing social media, you are missing out. Contact us to get started today!