Tag: Marketing

Website Accessibility

Why Is Website Accessibility So Important?

One in four Americans has some form of a disability. That means that 25 percent of your target audience might not be able to view or navigate your website if you haven’t considered its accessibility.

Failing to make website accessibility a priority can also mean you could face fines and lawsuits from individuals who are unable to access your website.

Let’s review what website accessibility is and why it matters to your business.

What Is Website Accessibility?

Website accessibility is about making sure that all people can “perceive, understand, navigate and interact with the Web.” This includes people with auditory, visual, cognitive, speech, neurological and physical disabilities.

Additionally, those with disabilities should be able to contribute to the web just like anyone else.

An accessible website provides the necessary details for screen readers to describe what’s on-screen for those with visual disabilities, makes it possible to navigate for those who can’t use a traditional keyboard or mouse, etc.

The W3C Web Accessibility Initiative provides guidelines and resources for people who manage websites. These guidelines provide technical specifications for ensuring that a website is available to everyone. These standards are international to ensure that all people can access the web from anywhere.

Why Website Accessibility Matters

Just like brick-and-mortar stores have accessibility requirements, so does online commerce and browsing. Without such guidelines, businesses might miss out on serving a large population of consumers. Here’s a look at why you should make your website accessible.

  1. You’ll expand your customer base. When a person with disabilities visits your site, are they able to browse its contents with ease? Or will they constantly come upon areas they can’t view or understand because you haven’t considered your website’s accessibility? If they get there and there’s nothing there for them, they’ll go to your competitors. And your competitors might be better prepared to serve their needs. Now you’ve lost a customer, which you don’t want to do in today’s competitive landscape.
  2. Lawsuits are far costlier than a website accessibility specialist. In 2018, there were 2,200 website accessibility lawsuits filed. The number of lawsuits continues to rise each year, and companies of all sizes are being forced to pay out large fines and settlements due to their website’s lack of accessibility. In 2019, the Supreme Court ordered Dominoes to pay out a large settlement due to a lack of accessibility of both their website and mobile app. The cost of a lawsuit, even if you win, will be far greater than the cost of making your website accessible now. 
  3. Fewer offline queries. If your website is not accessible, individuals with disabilities might flood your phone lines and get in touch via alternate methods. This can be time-consuming and not have as good of an ROI as website transactions do. Making your website accessible from the start can help reduce these inquiries.

How to Make Your Website Accessible

The W3C Web Accessibility Initiative outlines many rules and regulations for what makes a website accessible. This includes but is not limited to:

  • Adding alt text to all images
  • Ensuring appropriate color contrast
  • Making text resizable
  • Creating keyboard accessible graphs and tables
  • Not timing out forms and fields
  • Not requiring CAPTCHA
  • Using specific link anchor text instead of text like “click here”
  • Keeping error messages clear and concise

The process can be time-consuming and tedious. It’s often a job that’s best for an expert. Kelly Website Design offers website accessibility services to help you stay compliant with the law and welcome all customers. Contact us to learn more.

Website Social Media Sharing

Social Media Website Design Tips and Tricks

Do you know what your website looks like when it’s shared on social media as a link? If not, take a moment and copy and paste the link to your homepage into the most popular social media platforms.

Does a nice image appear and a good description of the page? If not, you need to review your website’s settings. You should never discourage users from sharing your website on social media or make it look unattractive or uninviting to visit your website.

You do have control over what your website looks like when shared on social media. Here’s a look at how to modify these elements and ensure they look great from every angle.

The Social Media Website Image Users See

During your test, you might have seen a default illustration or icon instead of a photo from your website. Or, the social media platform might have used your logo in the image field because that’s the only image on the page.

Social media platforms will look for an image to place there. If none exists, the link will look dull and there won’t be anything to entice the reader to click.

Here’s a look at the dimensions of three of the most popular social media sites that provide link previews.

  • Facebook link preview dimensions are 1200 by 630 pixels
  • Twitter link preview dimensions are 1200 by 675 pixels
  • LinkedIn link preview dimensions are 1200 by 627 pixels

You’ll see that the dimensions are very similar. The best thing to do is to start with an image that’s 1200 by 627 pixels. Create a great design. Then, add some free space to the top and bottom to make it 675 pixels tall, which is the tallest of the three.

This way, when the other platforms crop the image, you won’t lose any important details in the process.

Use that image as the featured image for the page or post within WordPress. This will tell social media platforms that this is the image you’d like to use on social media.

Additionally, you can use the Yoast plugin to see a preview of your link on social media. And in this box, you can also change the social media image to something else.

The Social Media Website Text Users See

The text that social media platforms pull in is your page title. This should be optimized for SEO but also still sound natural to read. Based on your site’s settings, it should also pull over your site’s name after the page title.

The smaller text below that is your meta description, which should tell the reader even more details about the article.

If for some reason you have a page title that isn’t especially compelling when shared on social media but is optimized for other purposes, you can use the Yoast plugin to customize that text as well.

Expert Social Media Website Design

For website optimization from search engines to social media, contact Kelly Website Design. Our team has vast experience helping businesses build an effective online presence.

5 Website Updates for Businesses to Thrive During the Coronavirus Pandemic

One aspect of business operations and strategy that has become quite clear in the wake of the coronavirus pandemic is that digital communication is crucial. Most digital communication starts and ends with a strong company website.

If you haven’t taken the time to review your website strategy as government mandates require alterations to your business, it’s certainly time now to do that website review. A strong website could be the difference between your business thriving and surviving during the pandemic and going out of business due to a lack of income.

As you review your company website, here are the five updates you should consider to keep your business alive and thriving during these challenging times.

Update Your Homepage With Relevant Information

The big question consumers have right now for businesses is whether or not they are open and accepting orders. From the moment your customers land on your site, this information should be apparent. Make sure your homepage explains that you are open and ready for business.

Have a statement in the website banner or somewhere else that’s prominent making this evident. The banner can link out to a more detailed explanation of adjustments you’ve made to your business model or new expectations in product/service delivery timeframes.

If you are unable to continue operating your business, you should still make this apparent on your homepage and set timelines for when you anticipate reopening. While you might have to update those timelines regularly, it still gives your customers an idea of what to expect from you.

Add/Enhance Your eCommerce Ability

Some companies that never operated within the e-commerce space are now required to do so due to brick and mortar closures and the suspension of events, such as farmers’ markets. If your e-commerce capability was limited, it’s time to expand that capability.

Some things you want to consider in your e-commerce capability include:

  • In stock notifications
  • Inventory management (as your online business grows, you won’t be able to keep up with manual spreadsheet inventory or other manual means of keeping track of this information)
  • Pickup options (for stores that had a brick and mortar presence that now can no longer permit people in-store)

Add Interactive Content

With newfound time on their hands, people are turning to online content to fill their free time. Review how interactive your website is. Consider adding videos, courses and interaction feedback to your website to encourage return visitors and shares on social media.

Review Logistic Details and Turn Around Times

Not only is the coronavirus affecting a company’s ability to operate brick and mortar locations, but it is also putting strains on the supply chain and shipping. Because so many goods are being transported via the mail and other shipping services, timelines for delivery might be longer.

Review the promises that you make on your website for shipping timelines and delivery. Make sure these are still realistic with your new staffing levels and the options that mail and carrier services are offering now. Do not over-promise during these challenging times because your customers are counting on you.

Analyze Your Website Data and Calls to Action

Take an in-depth look at your website analytics. Review where people are exiting your website from and pages with high bounce rates. You might be losing these valuable customers due to a lack of a call to action or a weak call to action.

Invest time in ensuring that every page on your website is performing at its optimal capability to bring in new customers and prospects.

If you need help reviewing your website’s design and functionality, contact Kelly Website Design for expert service in Radnor, Media, Springfield, Ridley, Havertown, Philadelphia,  and West Chester.

5 Color Tools That Come In Handy For Web Designing

Designing a new website can be exciting – from choosing the font to deciding the color palette, this is a chance to create your online presence just as you wanted it to be.

But inspiration is hard to come by, and designers may struggle even with the simplest task of deciding the right color scheme.

Sometimes, we just can’t find the right color; other times, they just don’t sit right with the brand and business we are designing for. After all, colors can increase the web recognition of a brand by 80%.

More research shows that using the right color in the checkout area of a website can increase the clicks by 11%. So there’s no denying the importance of using the right colors at every step of quality web design.

Wouldn’t it be great if you could make your own colors and explore many others?

Here are five tools that can help you pick the perfect colors.

1.     ColorSnapper 2

ColorSnapper 2 lets you play around with colors by modifying and adjusting them – you can even save a shade and export it if it’s the right color for your website.

Use the built-in magnifying glass to zoom into images and select the right colors. This tool is often used by graphic designers to organize and arrange colors according to themes.

However, ColorSnapper 2 is only available for use on macOS.

2.     Adobe Capture CC

Have you ever come across colors in real life that you just couldn’t find on your screen?

Adobe Capture CC helps you use the exact colors you see in certain pictures or real life – just upload a picture and let this software extract its color theme. Later, save and export the colors from that picture for use in your web designing project.

Fun, isn’t it? Now you can find the exact shades you liked from certain pictures and use the inspiration from real life in your web design.

3.     Color Hunter

Adobe Capture isn’t the only tool that offers to make colors out of images. Color hunter serves the same purpose.

You can upload any image you like, and the website instantly extracts its color theme and presents it to you.

Alternatively, enter the URL of the image you like and voila! You have the colors right there, select the ones you like and make your own color palette from it.

4.     Hue Snap

We all have times when we see things that inspire us and trigger a stream of great ideas in our heads. While taking a photo for later use can be a good idea to save it, you might lose the train of thought or the specific feeling later on.

Wouldn’t it be great if you could just start giving a form to your idea on the spot? Well, now you can. Hue Snap is a mobile friendly tool for you to create and save your own palettes. This tool helps you take pictures and use them to create your own shades anywhere, and any time through your phone.

It has the option to save and share your palettes with others too. So your idea doesn’t have to wait until you reach home or get on your computer. Start then and there!

5.     LOL Colors

Do you want to avoid the headache of making your own colors but still want a variety to choose from? LOL Colors is an online tool that provides you with curated color palettes to choose from.

You might find the right color theme here.

It’s challenging but important to find new and exciting color schemes, if you are to stay relevant in the web design industry and create a website that delights visitors.

These are some of the many tools available online to help you come up with the perfect color scheme for your web design – get the most out of these so you can make your website stand out.

Stay Connected to Your Clients with Email Marketing

You hear about email marketing all the time – during marketing meetings, conferences, on the internet. Email marketing is supposed to help your business target specific markets and enhance your business communication. It is also cost effective, as well as environmentally friendly. That is what “they” say. What exactly is email marketing, though? Is it more effective than radio or television advertisements? Should your business conduct email marketing campaigns? We will answer these questions in today’s Kelly Website Design blog.

What is Email Marketing?

Email marketing is any email communication from a business to a group of people for the purposes of building customer loyalty or brand recognition and send potential clients or customers to your website. Email marketing occurs, obviously, when a company sends advertisements or promotions. It also occurs when a company sends a welcome email thanking the customer for signing up for the company newsletter, or any time the company sends information about itself, its products, or its services.

Is Email Marketing More Effective Than Radio or TV Advertisements?

The answer to this question is, “It depends”. Whether or not your email marketing campaign is more effective than radio or television advertisements depends on the quality of your email list. You see, many companies purchase lists of people they think might be interested in their product. This can be extremely expensive, and there is no guarantee you will actually hit your target audience or receive a return on your investment. The same can be said for both radio and television advertisements. At Aivada Website Design, however, we will help you capture the emails of people who are genuinely interested in your products or services. Our email marketing service will greatly increase your conversion rate as well as your ROI.

The answer also depends on the quality of your email campaign. At Aivada Website Design, we create email campaigns that contain the highest quality graphics and content that are consistent with your brand. This will ensure that the attention of your target audience is captured and held while we gently persuade them to act.

Should Your Business Conduct Email Marketing Campaigns?

Your business should absolutely conduct email marketing campaigns; however, you should not go at it alone. You can use tools like OptinMonster, or let the professional team of experts at Kelly Website Design save you time and money. Our graphic design and marketing specialists will work in concert to help you capture the email addresses of prospects that will convert and create high quality campaigns for you. Additionally, we can automate many of the emails you routinely send to prospects, existing customers, and vendors. This will not only save you time and money, but it will also ensure consistency with your brand messaging.

Kelly Website Design, located in Delaware County, Pa, is your one-stop solution for all of your online marketing needs, from web design, development and website management to social media marketing and eCommerce Solutions. Contact us today at https://www.kellywebsitedesign.com or (484) 466-5313 for a free consultation. We cannot wait to meet with you to show you how we can help grow your business online.

Social Media Marketing: How Does It Help Your Business Grow?

Does Your Business Really Need Social Media?

You hear the hype about Facebook and Twitter all the time. You know a lot of businesses have Facebook pages and Twitter accounts, but you naturally have some questions before you take the big leap. Does your business really need to use social media? Will social media actually help your business? Is it worth the expense? The answer to these three questions is a resounding “YES!” However, there is one caveat: You must setup and utilize your social media presence properly in order to get a good return on your investment. Fortunately, Aivada Website Design can help. If you need social media marketing in Philadelphia or Delaware County, give us a call for a free consultation today.

How Does Social Media Marketing Help?​

For hundreds of years now, consumers have been bombarded with marketing messages and sales pitches – whether they wanted to hear them or not. This type of advertising, known as “outbound marketing” or “interruptive marketing”, is quickly becoming a thing of the past. There are two main reasons for this. First, consumers are increasing becoming skeptical of anything that remotely resembles a sales pitch. Second, it is simply not the most effective way to reach your target audience. Outbound marketing campaigns are a lot like trying to throw darts while blindfolded. You might hit the bulls-eye, but you might also miss the dartboard altogether. Consider for a moment how many television commercials you have seen in your lifetime for products for which you had zero interest. You did not ask for, want or need the information, but you received it regardless.

Social media marketing, which, along with other forms of online marketing, is referred to as “inbound marketing”, is different. It is more like an expert marksman throwing darts and hitting the bulls-eye every single time. Why? Because the consumer comes to the business. The consumer seeks out the information that he or she wants or needs. Of course, it is not quite this simple. A business cannot merely set up a Facebook page and wait for the consumers to show up. This is why Philadelphia and Delaware County businesses in need of social media marketing assistance need to contact Aivada Website Design.

How Does Kelly Website Design Help with Social Media Marketing?

Kelly Website Design helps Philadelphia and Delaware County businesses with social media marketing every single day. We will not only help you set up an online presence consistent with your brand, but we will help in several other ways, as well. We will help you get new followers, who are genuinely interested in your product or service – we never “purchase” followers! We will provide high-quality content to keep them coming back to your sites again and again. And, we will engage and interact with your followers to convert them into loyal consumers. We can also assist you with advertising on social media sites to boost your profile using one of our website management plans.

f your business is not utilizing social media, you are missing out. Contact us to get started today!

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