Tag: social media

Website Accessibility

Why Is Website Accessibility So Important?

One in four Americans has some form of a disability. That means that 25 percent of your target audience might not be able to view or navigate your website if you haven’t considered its accessibility.

Failing to make website accessibility a priority can also mean you could face fines and lawsuits from individuals who are unable to access your website.

Let’s review what website accessibility is and why it matters to your business.

What Is Website Accessibility?

Website accessibility is about making sure that all people can “perceive, understand, navigate and interact with the Web.” This includes people with auditory, visual, cognitive, speech, neurological and physical disabilities.

Additionally, those with disabilities should be able to contribute to the web just like anyone else.

An accessible website provides the necessary details for screen readers to describe what’s on-screen for those with visual disabilities, makes it possible to navigate for those who can’t use a traditional keyboard or mouse, etc.

The W3C Web Accessibility Initiative provides guidelines and resources for people who manage websites. These guidelines provide technical specifications for ensuring that a website is available to everyone. These standards are international to ensure that all people can access the web from anywhere.

Why Website Accessibility Matters

Just like brick-and-mortar stores have accessibility requirements, so does online commerce and browsing. Without such guidelines, businesses might miss out on serving a large population of consumers. Here’s a look at why you should make your website accessible.

  1. You’ll expand your customer base. When a person with disabilities visits your site, are they able to browse its contents with ease? Or will they constantly come upon areas they can’t view or understand because you haven’t considered your website’s accessibility? If they get there and there’s nothing there for them, they’ll go to your competitors. And your competitors might be better prepared to serve their needs. Now you’ve lost a customer, which you don’t want to do in today’s competitive landscape.
  2. Lawsuits are far costlier than a website accessibility specialist. In 2018, there were 2,200 website accessibility lawsuits filed. The number of lawsuits continues to rise each year, and companies of all sizes are being forced to pay out large fines and settlements due to their website’s lack of accessibility. In 2019, the Supreme Court ordered Dominoes to pay out a large settlement due to a lack of accessibility of both their website and mobile app. The cost of a lawsuit, even if you win, will be far greater than the cost of making your website accessible now. 
  3. Fewer offline queries. If your website is not accessible, individuals with disabilities might flood your phone lines and get in touch via alternate methods. This can be time-consuming and not have as good of an ROI as website transactions do. Making your website accessible from the start can help reduce these inquiries.

How to Make Your Website Accessible

The W3C Web Accessibility Initiative outlines many rules and regulations for what makes a website accessible. This includes but is not limited to:

  • Adding alt text to all images
  • Ensuring appropriate color contrast
  • Making text resizable
  • Creating keyboard accessible graphs and tables
  • Not timing out forms and fields
  • Not requiring CAPTCHA
  • Using specific link anchor text instead of text like “click here”
  • Keeping error messages clear and concise

The process can be time-consuming and tedious. It’s often a job that’s best for an expert. Kelly Website Design offers website accessibility services to help you stay compliant with the law and welcome all customers. Contact us to learn more.

Website Social Media Sharing

Social Media Website Design Tips and Tricks

Do you know what your website looks like when it’s shared on social media as a link? If not, take a moment and copy and paste the link to your homepage into the most popular social media platforms.

Does a nice image appear and a good description of the page? If not, you need to review your website’s settings. You should never discourage users from sharing your website on social media or make it look unattractive or uninviting to visit your website.

You do have control over what your website looks like when shared on social media. Here’s a look at how to modify these elements and ensure they look great from every angle.

The Social Media Website Image Users See

During your test, you might have seen a default illustration or icon instead of a photo from your website. Or, the social media platform might have used your logo in the image field because that’s the only image on the page.

Social media platforms will look for an image to place there. If none exists, the link will look dull and there won’t be anything to entice the reader to click.

Here’s a look at the dimensions of three of the most popular social media sites that provide link previews.

  • Facebook link preview dimensions are 1200 by 630 pixels
  • Twitter link preview dimensions are 1200 by 675 pixels
  • LinkedIn link preview dimensions are 1200 by 627 pixels

You’ll see that the dimensions are very similar. The best thing to do is to start with an image that’s 1200 by 627 pixels. Create a great design. Then, add some free space to the top and bottom to make it 675 pixels tall, which is the tallest of the three.

This way, when the other platforms crop the image, you won’t lose any important details in the process.

Use that image as the featured image for the page or post within WordPress. This will tell social media platforms that this is the image you’d like to use on social media.

Additionally, you can use the Yoast plugin to see a preview of your link on social media. And in this box, you can also change the social media image to something else.

The Social Media Website Text Users See

The text that social media platforms pull in is your page title. This should be optimized for SEO but also still sound natural to read. Based on your site’s settings, it should also pull over your site’s name after the page title.

The smaller text below that is your meta description, which should tell the reader even more details about the article.

If for some reason you have a page title that isn’t especially compelling when shared on social media but is optimized for other purposes, you can use the Yoast plugin to customize that text as well.

Expert Social Media Website Design

For website optimization from search engines to social media, contact Kelly Website Design. Our team has vast experience helping businesses build an effective online presence.

Social Media Marketing: How Does It Help Your Business Grow?

Does Your Business Really Need Social Media?

You hear the hype about Facebook and Twitter all the time. You know a lot of businesses have Facebook pages and Twitter accounts, but you naturally have some questions before you take the big leap. Does your business really need to use social media? Will social media actually help your business? Is it worth the expense? The answer to these three questions is a resounding “YES!” However, there is one caveat: You must setup and utilize your social media presence properly in order to get a good return on your investment. Fortunately, Aivada Website Design can help. If you need social media marketing in Philadelphia or Delaware County, give us a call for a free consultation today.

How Does Social Media Marketing Help?​

For hundreds of years now, consumers have been bombarded with marketing messages and sales pitches – whether they wanted to hear them or not. This type of advertising, known as “outbound marketing” or “interruptive marketing”, is quickly becoming a thing of the past. There are two main reasons for this. First, consumers are increasing becoming skeptical of anything that remotely resembles a sales pitch. Second, it is simply not the most effective way to reach your target audience. Outbound marketing campaigns are a lot like trying to throw darts while blindfolded. You might hit the bulls-eye, but you might also miss the dartboard altogether. Consider for a moment how many television commercials you have seen in your lifetime for products for which you had zero interest. You did not ask for, want or need the information, but you received it regardless.

Social media marketing, which, along with other forms of online marketing, is referred to as “inbound marketing”, is different. It is more like an expert marksman throwing darts and hitting the bulls-eye every single time. Why? Because the consumer comes to the business. The consumer seeks out the information that he or she wants or needs. Of course, it is not quite this simple. A business cannot merely set up a Facebook page and wait for the consumers to show up. This is why Philadelphia and Delaware County businesses in need of social media marketing assistance need to contact Aivada Website Design.

How Does Kelly Website Design Help with Social Media Marketing?

Kelly Website Design helps Philadelphia and Delaware County businesses with social media marketing every single day. We will not only help you set up an online presence consistent with your brand, but we will help in several other ways, as well. We will help you get new followers, who are genuinely interested in your product or service – we never “purchase” followers! We will provide high-quality content to keep them coming back to your sites again and again. And, we will engage and interact with your followers to convert them into loyal consumers. We can also assist you with advertising on social media sites to boost your profile using one of our website management plans.

f your business is not utilizing social media, you are missing out. Contact us to get started today!

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828 Rose Ave
Morton, PA 19070
(484) 466-5313

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