When we talk about web design, virtual reality is not a concept that immediately strikes the mind. With the VR sector expected to generate more than $20 billion in revenue by the end of 2020, it has already started to revolutionize many industries in the process – including gaming, real estate and construction to name a few.
But how does it affect web design, and does it really have the power to revolutionize customer service as we see it? Let’s find out.
What Is VR?
Virtual Reality, as the name suggests, is a digital simulation of real experiences. It is interactive and immersive – and it has immense potential to get integrated into a wide range of applications, including web design and digital marketing.
In VR, your real-life actions affect and determine what happens inside of the digital world you are engaging with.
An example of how VR applies to web design is in realtor websites that showcase and sell properties. Instead of making customers visit a property, or make do with 2D pictures, agents can now give virtual tours of a house.
What Makes VR Great For Web Design?
There are several scenarios where VR can be of great assistance to website designers.
Imagine how many customers will choose to buy from you when they get to pick and choose their products after virtually examining them; for example, they can use their avatar to virtually try on your apparel and accessories before finalizing their order.
Virtual Reality applies to Medical as well as Educational websites too. Imagine patients virtually touring the clinics, watching VR videos of procedures and having digital appointments with the doctors.
Educational websites can take their online learning to the next level by providing VR learning options on their websites. For example, engineers can experience practical implications of concepts by enrolling in a VR program and learn remotely.
Check out this IKEA VR system that lets buyers experience what IKEA products will look like in their kitchen.
What Can Statistics Tell Us About VR?
If you think VR is a new and unstable technology, think again – 78% of Americans are already familiar with VR technologies and using them to make their lives better in a multitude of ways.
Businesses are already investing in Virtual Reality setups for their stores as they pay $30,000 to more than a million for virtual reality store simulations.
Virtual Reality can be used in websites to serve a variety of functions. All one has to do is think about what the user may want to have a realistic experience of.
Web design and VR can come together to create some unbeatable experiences for end-users – and they don’t even have to download an app or a program to enjoy these. VR can be made available via regular websites on browsers they most often use, opening up some exciting new venues for marketers.
Imagine taking a virtual tour of a hotel room before you pay for it – or even set foot in the same city as that hotel! The opportunities for VR are only limited by our imagination.
Interestingly Google is adding VR tech to Chrome, enabling the browser to provide uninterrupted browsing experience in virtual reality.
Its time you added some VR functionality to your website as well. Get in touch with our web design experts to find out how we can help you take advantage of this trend.