Having a mobile friendly web design is crucial for any business today – it is necessary for retaining your customers, making new sales and providing an exceptional user experience.
Consider this: mobile users account for 52% of the total online traffic and Google – responsible for driving almost 96% of all mobile traffic – ranks mobile friendly websites higher compared to those that are not. And that’s the number one reason why businesses are now focusing on a more responsive, mobile friendly web design.
Here’s everything you need to know about creating a mobile friendly web design for your site.
Benefits – Why A Mobile Friendly Web Design Is Necessary?
Optimizing your website for mobile might be the smartest move you could make to engage your customers and get more leads. Here are some other benefits of a mobile friendly site:
Adaptable and Profitable
Building a mobile friendly site is more cost effective compared to app development – and not only do apps have to be developed differently for each platform, i.e. Android or iPhone, but they also don’t have as much reach as websites.
A mobile friendly website can cost an average of $13.00/month – in comparison, app development is more expensive with a minimum cost of $49.00/month.
Quicker Load Times
Statistics have proven that 71% of users expect mobile websites to load faster compared to a desktop – and having a mobile friendly web design will ensure that your website loads faster.
Advanced User Experience
Since most users prefer browsing through a mobile rather than regular desktop, creating a mobile friendly website might just be the thing that you need to boost your sales.
After all, around 67% of people prefer buying from a mobile friendly website; therefore, it is essential to get your site optimized for mobile.
By making the user experience friendly through fast loading pages, responsive navigation and easy to understand content, you can certainly increase your traffic and build a loyal customer base.
7 Effective Ways To Make Your Web-Design Mobile Friendly
Here are a few simple ways to create a mobile friendly web design:
Pay Attention To Aesthetics
When it comes to aesthetics on smaller screens, web developers face challenges like space limitations. Make sure to avoid low contrast, mismatched color schemes and too many animations as this directly impacts readability.
Remember, 74% of mobile users are likely to visit a website again if it works well on their mobile phones. It is also more suitable to use responsive typography in mobile friendly web designs as it resizes automatically to match the screen size.
Keep Your Design Simple
One major difference that sets mobile users apart from desktop users is their taste for simple web designs.
Complicated designs slow down the loading speed and that makes it much more difficult for users to access the site. In short, since mobile users have shorter attention spans, it is advisable to keep the design simple.
Build A Touch Friendly Design
It should be kept in mind that mobile users scroll the website using their fingers – and so, the design should be ‘touch friendly’. It is also recommended not to use pop-up messages as they can be annoying and interruptive for users.
Adjust Your Image Size
Mobile users have a limited amount of data that they can use along with less bandwidth; this affects the loading time. So naturally, shrinking the size of images will make your site load faster and use less data.
You also have to ensure that the images on your website, despite of being smaller in size, appear clear to the user.
Ensure Visibility Of Buttons
It is important to have larger buttons on your website, especially for use on mobile devices since they are easily visible. But make sure that they are not too close together as there is a fair chance that users end up clicking the wrong button.
Remember: Flash Is Obsolete
Keep in mind that most of the mobiles do not support Flash as it is now obsolete. If you are using Flash for your website, it is not going to open or display properly on most mobile devices.
It has been observed that 40% of mobile users will leave low quality, outdated mobile websites and continue towards a much better competitor’s website.
This is why you should incorporate the use of better technologies like HTML for enhanced results.
Create Clickable Phone Numbers
People want instant access to information, especially on their mobile devices, such as contact numbers.
It is highly recommended that contact numbers be clickable so that users don’t have to go back and forth on their keypads to get in touch with you.
Statistics have revealed that there are 3 billion mobile users as opposed to 1.3 million desktop users and this number is set to increase in the next five years.
It’s important therefore to make your website look professional on all screen sizes to appeal to your customers and provide them a rich user experience.