A successful branding campaign can make people feel a certain way about your company. Your logo helps your customers become familiar with your brand and learn to trust services or products labeled with that graphic.
Imagine you’re walking through the grocery store in search of a soda. Whether you’re a fan of Coca-Cola, Pepsi, or another brand, your eyes will drift to the cans that you recognize. They’re familiar, and the companies feel like a friend you’ve welcomed into your home countless times.
Working with a graphic designer for your logo is an essential component of building a strong brand. Seeing success with your marketing campaign begins with a unique logo for your business.
Logo Design and Successful Branding
What are some of the most successful and popular logos that come to mind when you think about successful brands? Do you think of the familiar script of the Coca-Cola wordmark? Do you see the smiling arrow of Amazon? Do you see the Nike “swoosh” on a pair of sneakers?
Even if you don’t wear Nikes, never shop at Amazon, and prefer Pepsi to Coca-Cola, you still know these brands and exactly what they sell. That’s a successful logo. If you’re working with Big D Creative on a new website that will feature responsive design and other SEO friendly features, now’s the time to take a look at your logo.
When someone visits your website, does your logo symbolize something about your company? Does the font influence the first impression someone has about your business? Have you cultivated an image where words aren’t even needed? (think Apple)
Best Practices for Graphic and Website Logo Design
As we discuss your goals and plans for your new logo, we’ll visit some of the “best practices” for designing a valuable graphic that you’ll use across your entire digital home including your website and social media pages, as well as on boxes, bags, buildings, and advertisements in the physical world.
Your company is unique. Your logo should be, too.
You don’t want anyone to mistake your logo for anyone else’s company, particularly if you’re just trying to ride the coattails of a more successful competitor.
Not only will this backfire when your competitor considers legal action, but you’re not distinguishing your business’s brand as something unique from your competitors.
Why should a customer choose your company instead of the brand he already knows? Gain a competitive advantage with a unique and honest logo.
Resist crazy fonts and cluttered graphics.
Think about successful brands and the simple clarity of their logos. Apple is just an Apple and McDonald’s is a giant yellow “m.” Imagine the logo for virtually any automaker.
A few graceful lines or letters is all it takes to let you know you’re looking at a Mercedes-Benz, a Toyota, or a BMW.
Approach your logo design in the same way as these blockbuster companies. Simple graphics and a clear, readable font is all any business logo needs to shine.
Your Logo: It’s All About You
Your logo is a valuable piece of your brand whether you’re a small business owner looking to build a brand from the ground up, or you’re an established company with a healthy following of customers.
The logo design process isn’t instant, and you’ll probably look at a few different versions before you settle on the right logo for your company. Perhaps you’ll consider different colors, various backgrounds, and different sizes before settling on the perfect logo for your business.
The value of working with a professional graphic designer cannot be underestimated. It’s easy to tell apart websites where someone used a copy of MS Paint to design a logo in a terrible font like Papyrus against other websites where a sleek and professional logo was designed by a graphic designer.
Work with the talented artists and graphic designers of Big D Creative, and we’ll help you create an amazing logo that speaks to your customers and is an asset to your brand.